For a quarter of a century, the Jellycat family have brought joy, wonder and playful fun to people of all ages, in every part of the world. Utterly original and in a class of their own, they are currently among the most loved and collected toys of their kind. How has this gentle tribe endeared themselves to so many? Perhaps it is their whimsical expressions. Or the deliciously soft fabrics. Or the beautiful way in which they sit in your hand. Whatever it is, there is something magical and unmistakeable about each one of them.
Australia & New Zealand Growth
As Jellycat continues its journey around the globe, an exciting new chapter is unfolding across Australia and New Zealand. These vibrant and creative markets represent an incredible opportunity to introduce even more people to our world of whimsy, softness and imagination. Building our presence in ANZ for the very first time means bringing together talented individuals who share our passion for creating joyful experiences and meaningful connections. As our community grows, we are looking for people who can help nurture our culture, champion our values and play a part in shaping the future of Jellycat in this special corner of the world.
About the Role
At an exciting stage of expansion, Jellycat is establishing its ANZ presence and seeking a commercially driven leader to shape the next phase of growth across Australia and New Zealand. Reporting into the Country Manager ANZ, you will be responsible for defining and delivering the regional sales strategy, driving sustainable revenue growth whilst protecting the premium positioning and desirability of the Jellycat brand. This is a high-impact leadership role, combining strategic market development, key account management and team leadership to establish ANZ as a significant growth region for the business.
You'll be
Defining and executing the ANZ sales strategy in line with Jellycat's global growth ambitions.
Building short and long-term plans to grow market share and expand brand presence across Australia and New Zealand.
Identifying and developing new opportunities across wholesale channels, including independent retailers, premium toy stores, gifting, department stores and selected strategic partners.
Securing and growing key retail partnerships while maintaining strict alignment with Jellycat's premium brand standards.
Leading commercial negotiations that balance sustainable growth with long-term brand integrity.
Collaborating with Marketing to deliver impactful retail activations, merchandising initiatives and consumer-facing brand experiences.
Owning regional sales targets, forecasting, budgeting and commercial performance.
Analysing customer performance, market trends and consumer behaviour to identify opportunities and mitigate risks.
Building, coaching and developing a high-performing ANZ sales team as the region expands.
Partnering closely with global and regional stakeholders across Operations, Demand Planning, Customer Service and Marketing to ensure excellent execution.
You'll have
Significant senior sales leadership experience within consumer goods, premium brands, lifestyle, gifting, toys, nursery, luxury or related sectors.
Extensive experience working within wholesale-led business models and distribution networks.
A proven track record of developing and executing successful market growth strategies.
Strong experience managing major retail accounts and long-term customer partnerships.
Deep understanding of the Australian and New Zealand retail landscape.
Demonstrated ability to deliver sustainable revenue growth whilst protecting brand equity.
Experience leading, coaching and developing high-performing sales teams.
Strong commercial acumen, including forecasting, budgeting and strategic planning.
Experience managing P&L responsibility and delivering against commercial targets.
Excellent relationship-building, negotiation and stakeholder management skills.
Born in London. Loved worldwide.
For a quarter of a century, we have shared the joy of Jellycat toys with
people of all ages, across the globe. Over this time, our unmistakeable
characters have gained the affection of millions – and centre stage in
many of the most prestigious stores across 77 countries.
We have also become a major trendsetter on social media, featured in
billions of hashtags. Today, we stand among the most loved and
respected soft toy companies in the world.
What makes us different? Playfulness and luxurious quality.
Our designers play until something magical and unexpected happens –
and a new character is born! We source beautiful materials that are
noticeably softer, subtler and long-lasting.
Our HQ, Jellycat Studios, is based in central London and from there we
spread joy through toys, accessories, books, music, films and social
media. We have two other main studios in Minneapolis and Shanghai.
Explore the Jellycat world at Jellycat.com
