Ready to shape the future of digital optimization as part of a global leader in AI-powered experience solutions?
AB Tasty recently joined forces with VWO to create one of the most comprehensive and innovative digital experimentation and experience optimization platforms in the market. Together, we empower brands to deliver smarter, faster, and more impactful digital experiences across the entire customer journey.
Since 2009, AB Tasty has partnered with 1000+ global brands including Kering, McDonald’s, Ulta Beauty, L’Oréal, Disneyland Paris, and LVMH. With a strong international presence across Europe, North America, and APAC, and a global team of 400+ talents across the AB Tasty and VWO ecosystem, we are building the future of digital optimization - powered by AI, experimentation, personalization, and data.
Our mission is simple: help brands grow by creating meaningful user experiences that drive business performance.
Joining us means stepping into a dynamic, international environment where innovation, ownership, and impact are not buzzwords- but daily realities.
Our culture is driven by strong values:
We bring client satisfaction
We are impactful
We go above and beyond
We live one team, one dream
At AB Tasty, it’s not just about delivering powerful technology. It’s about building an ambitious, collaborative organization where people grow, challenge the status quo, and shape what’s next.
Learn more about AB Tasty and our teams:
Team Name & Location: Sales Team, Spain.
Team Composition: You'll collaborate closely with the Spanish sales and marketing teams. Your internal stakeholders include Account Executives, Sales Leaders, and Marketing, while external stakeholders are prospective clients in the Spanish market.
This role is at the forefront of VWO/ABTasty’s presence in Spain, responsible for sourcing and building relationships to create a quality revenue pipeline for the sales team.
Tech Stack & Tools: Gong Engage, Gong Conversations, LinkedIn Sales Navigator, Slack, Google Meet.
Additional Information: Little to none; potential for occasional travel for team events or trade shows.
Manage the start of the sales cycle, from prospecting to qualifying new business opportunities.
Build and maintain a pipeline of interested prospects by creating great first impressions.
Drive new business through inbound lead qualification and outbound prospecting efforts (call, email, LinkedIn).
Lead initial outreach to identify key decision-makers and influencers within target accounts.
Liaise with marketing and sales to support strategic account targeting.
Act as the first point of contact for many new clients, representing the VWOABTasty brand.
Proven experience in a customer-facing role with a strong, self-starter personality and resilience.
Confidence in your communication skills and a genuine desire to build a career in technology sales.
Eagerness to learn and work in a fast-paced, ever-evolving environment with the support of an enthusiastic team.
If you don't meet 100% of these qualifications, tell us why you'd still be a great fit for this role in your application!
Make a Real Impact:Directly influence our success and contribute to the company's growth.
Ownership & Autonomy:We believe in trust—no micromanagement, just the freedom to excel.
International Culture:Collaborate with a diverse, global team across 8 countries.
Career Development:We offer vast opportunities for professional growth, education, and upward mobility.
Flexible Work:Enjoy a balanced schedule with up to 3 days of remote work per week
Discovery interview with Fayçal, Lead Talent Acquisition.
Hiring Manager interview with Ilie, Head of Sales.
Case study with Ilie and a team member.
Final meeting with a Senior Stakeholder.
Contract: Permanent full-time
Location: Madrid
Remote: up to 3 days/week

At AB Tasty, we’re your partner for pushing great ideas even further through optimization. We achieve this by empowering brands to build better experiences using personalization, experimentation, recommendations, merchandising, and the market’s only emotions-based segmentation solution.
Our all-in-one platform offers web and API solutions for a unified approach to creating seamless experiences. We are a trusted partner in optimization and innovation to over 1,100 brands including Kering, McDonald’s, Ulta Beauty, L’Oreal, Disneyland Paris, LVMH, and many others. Our global team of experts is what sets us apart with an unmatched customer-first mindset embedded into company culture.
To learn more, visit www.abtasty.com