Job Description

Role - Sales Development Representative ( SDR - Singapore)

The SDR will be responsible for managing both inbound and outbound prospecting activities to support Anchanto’s sales pipeline. This includes qualifying MQLs, conducting outbound outreach, identifying potential opportunities, scheduling discovery meetings with target accounts and marketing support and localization.

Key Responsibilities:

Inbound Sales:

• Respond to inbound leads from website forms, campaigns, and other marketing channels
• Qualify leads based on predefined criteria
• Conduct timely follow-ups to nurture interest and move leads through the sales funnel

Outbound Prospecting:

• Research and identify target accounts and contacts
• Execute outreach via email, phone, and LinkedIn to generate interest
• Personalize messaging and secure meetings with key stakeholders

Pipeline & CRM Management:

• Maintain accurate lead and activity records in the CRM (HubSpot)
• Track follow-ups, status, and conversion progress
• Collaborate with the sales team to improve qualification and handoff

Marketing Support & Localization:·

• Develop, adapt, and refine ad copies, email campaigns, and marketing materials tailored to the Singapore market
• Maintain and update local Singapore website content and landing pages to ensure accuracy and cultural relevance
• Coordinate and support local marketing events, webinars, and trade shows
• Collaborate with regional and global marketing team members on campaign planning and execution
• Assist in creating English-language marketing collateral and sales enablement materials

Market Intelligence & Collaboration:

• Share insights from conversations to help refine ICP and messaging
• Provide feedback to SalesOps, Marketing, and Product teams on lead quality and customer pain points
• Participate in sales stand-ups and campaign reviews

Qualifications:

• 2–4 years of experience in SDR, BDR, or inside sales roles (SaaS or tech preferred)
• Familiar with CRM tools (HubSpot preferred)
• Strong verbal and written communication skills
• Ability to handle objections and build rapport with prospects
• Organized and self-motivated with strong follow-up discipline
• Bachelor’s degree in business, Marketing, or related field preferred

Key Performance Indicators (KPIs):

• Outreach activity (emails/calls/LinkedIn touches)
• Number of qualified leads generated
• Meetings booked and accepted
• Lead-to-opportunity conversion rate
• CRM data accuracy and follow-up hygiene