RobCo is building the category of Autonomous Industrial Robotics and we're doing it fast. We believe that automating the ordinary frees humans to do the extraordinary, and we're building the end-to-end robotics infrastructure to make that possible - hardware, software, and AI in one stack that just works.
At RobCo, we automate the ordinary, so humans can do the extraordinary. To achieve this, we are looking for our first Sales Development Representative (SDR) in Austin, Texas to help establish RobCo in the North American market. This is not a back-office SDR role - this is a foundational position with direct impact on how we enter and scale in the US.
You will play a key role in building our US pipeline from the ground up, shaping our market positioning, and working closely with leadership to define what scalable success looks like in this region.
Proactively identify and engage decision-makers at manufacturing companies, OEMs, and automation leaders across the US.
Design and execute multi-channel outbound campaigns (email, phone, LinkedIn, events) adapted to US buyer behavior.
Qualify prospects, understand technical requirements, and generate high-quality meetings for the sales team.
Collaborate with Product, Marketing, and Sales leadership to ensure messaging resonates with the US market.
Translate market signals into actionable insights to sharpen positioning and GTM strategy.
This is not a traditional SDR role in a mature market.
You will be part of RobCo’s US expansion journey - shaping our presence in one of the world’s most competitive industrial markets. As the first SDR in Austin, you will help define processes, influence strategy, and lay the commercial foundation for long-term growth in North America.
Why join RobCo?
Founded in Munich in 2020, RobCo leads the transition toward fully Autonomous Industrial Robotics. Our mission is to deploy RobCo in every factory - solving the industrial labor shortage through end-to-end robotics that just works. Powered by Physical AI, our solutions combine a scalable modular hardware architecture with intelligent software that adapts to your use case, improves over time, and requires zero upfront investment through our Robotics-as-a-Service (RaaS) model.
We solve our customers' most pressing pain points - labor shortage, cost pressure, workplace safety, and national reshoring - across the full spectrum of Autonomous Industrial Robotics. With $160M raised from investors including Lightspeed, Lingotto Innovation, and Sequoia, 200+ people globally, and 2.5M+ operating hours in the field, we are deploying robots in factories across Europe and the United States - with our US operations headquartered in Austin, TX, and our RobCo Bay Area Demo Lab in San Francisco.
Don’t meet every single requirement? If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
At RobCo, applicants are selected regardless of ethnic origin, religion, gender, age, disability, or sexual orientation. All decisions throughout the recruitment process are based solely on applicants’ qualifications, skills, knowledge, and experience, as well as relevant business requirements.
RobCo's mission is to automate the ordinary, so humans can do the extraodinary.
Founded in 2020 out of the Technical University of Munich, RobCo is on a mission to make industrial automation more accessible, affordable, and adaptable. Its patented modular hardware kit, combined with the RobCo Studio no-code software platform, allows industrial companies of all sizes to automate repetitive and dangerous tasks quickly and with unmatched flexibility. Whether it’s machine tending, palletizing, dispensing, or welding, RobCo’s modular robot kits provide versatile end-to-end solutions that are simple to deploy and manage remotely — without heavy upfront investment or specialist expertise. With offices in Munich and San Francisco and robots already in operation worldwide, RobCo is supercharging a new generation of industrial companies to reduce costs, boost productivity, and compete on a global stage.
RobCo’s modular robot kits provide versatile end-to-end solutions that are simple to deploy and manage remotely — without heavy upfront investment or specialist expertise. With offices in Munich and San Francisco and robots already in operation worldwide, RobCo is supercharging a new generation of industrial companies to reduce costs, boost productivity, and compete on a global stage.
