EU GTM | Cologne, Germany
SumUp is one of the fastest-growing fintechs in Europe — and the SDR team in Cologne is at the heart of that growth. You'll be the first voice small business owners hear from SumUp, opening doors for our sales team and building real pipeline. No cold-calling scripts. No micromanagement. Just a driven team, clear targets, and a real path to grow your sales career. If you're hungry, coachable, and love a good conversation — keep reading. 👇
📞 Reach out to small business owners across Germany via calls, emails, and other channels to book qualified appointments
🎯 Qualify leads by understanding what each prospect actually needs — and whether SumUp is the right fit
🤝 Hand off opportunities to field sales reps with clean, well-documented notes so nothing gets lost
📊 Keep your CRM up to date — activity, pipeline, and progress, always accurate
🏆 Hit (and beat) your weekly and monthly targets for outbound activity and appointments set
💬 Share what's working with your team — good ideas spread fast here
📈 Level up constantly through coaching sessions, call reviews, and team learning
You're a confident, energetic communicator — you enjoy talking to strangers and making them glad you called
You're target-driven and take full ownership of your performance
You're organised and consistent — you know the daily grind is what builds the pipeline
You're coachable, open to feedback, and always looking to improve
You thrive in fast-paced environments where things move quickly and no two days are the same
You speak German fluently and have a working level of English for internal comms
💸 Competitive base salary + uncapped commission — your earning potential grows with your success!
🌎 Work with global impact — Join a fintech used by over 4 million businesses in 37 markets, from our Cologne office
🌈 Commitment to Diversity and Inclusion — Be part of a workplace that values and promotes diversity, fostering an inclusive environment where everyone's perspectives are respected and embraced
📚 A dedicated annual L&D budget of €2,000 for attending conferences and/or advancing your career through further education
🏖 28 days paid leave plus public holidays
🚴 Mobility options — Navit app or bike leasing — your commute, your choice
🏋️ Urban Sports Club membership (subsidised)
🎯 Corporate Benefits — discount platform with 1,500+ brands, up to 60% off
🌱 Futureben — discounts on sustainable goods (10–30%)
💰 SumUp Corporate Pension Scheme — 20% company match on your contributions
👶 Kita Cooperation — childcare support for SumUppers
🪩 In-office drinks, fruit, games and social events — we know how to have fun
🌴 Break4me — 1-month sabbatical after 3 years of service
✈️ Work from abroad — up to 30 days per calendar year
📍 In the heart of Cologne with a nice view!
Be empowered to do more that matters.
At SumUp, we're on a mission to empower small businesses across the globe by providing simple and affordable tools that allow them to thrive. Today, over 4 million businesses in 37 markets rely on SumUp as their financial partner to manage payments, finance, and customer relationships.
Our commitment to small businesses is reflected in our diverse team of over 3,000 SumUppers from over 90 nationalities, united by global collaboration and an innovative mindset. We foster inclusivity and a continuous learning culture, providing a safe space for personal and professional growth. Our differences make us unique and strong as we strive to create an environment where everyone belongs and feels supported, no matter how they identify.
SumUp is proud to be an Equal Employment Opportunity employer, actively seeking and embracing diversity in our workforce. We don't make hiring or employment decisions based on race, colour, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age or any other basis protected by applicable laws or prohibited by company policy. Discover more about our culture and opportunities on our careers website, and follow our journey on LinkedIn, Instagram, and TikTok.
Keywords: Sales Development Representative, SDR, Outbound Sales, Inside Sales, Sales Representative, Sales Executive, Business Development, Lead Generation, Telesales, Account Executive, Sales Consultant, Vertrieb, Vertriebsmitarbeiter, Kundenberater, Quereinsteiger Vertrieb, B2B Sales, Fintech Sales, Köln, Cologne
Job Application Tip
We recognise that candidates feel they need to meet 100% of the job criteria in order to apply for a job. Please note that this is only a guide. If you don’t tick every box, it’s ok too because it means you have room to learn and develop your career at SumUp.
SumUp is a leading global fintech company committed to levelling the playing field for small businesses. Founded in 2012, we’re the trusted partner of over 4 million merchants in 37 markets, providing simple and affordable tools that help them manage payments, finance, and customer relationships.
Our vision is a world where everyone can build a thriving business. Guided by this, we champion small business ownership by creating accessible solutions that empower entrepreneurs to grow and succeed.
Our diverse team of over 3,000 SumUppers — representing more than 90 nationalities across 20 offices worldwide — is at the heart of our success. Beyond business, we donate 1% of the net revenue generated by Solo devices to environmental causes and support educational and entrepreneurial initiatives around the world.
Recognised as a Top Global Employer for inclusion by the Stonewall Workplace Equality Index in 2022 and 2023, and awarded Fintech Diversity Initiative of the Year at the Irish National Fintech Awards in 2025, SumUp continues to build an inclusive, supportive, and purpose-driven workplace where everyone belongs.
