
As a Sales Development Representative Manager, you will lead, coach, and develop a high-performing Sales Development Representative (SDR) team responsible for generating qualified appointments and supporting pipeline growth.
You will oversee team performance, establish accountability against monthly appointment targets, optimize sales-development processes and technology adoption, and partner closely with Sales Directors, Marketing, and other internal stakeholders. You will create an engaging, productive, and results-driven team environment while ensuring the quality of customer interactions and the consistent execution of the organization's sales strategy.
In this opportunity as a Sales Development Representative Manager, you will:
Lead and Coach the SDR Team: Provide day-to-day leadership, coaching, guidance, and development for a team of Sales Development Representatives to help them meet and exceed monthly appointment quotas.
Drive Team Performance: Establish clear performance expectations, monitor individual and team results, and implement action plans to improve appointment generation, activity levels, conversion rates, and overall productivity.
Manage Performance Conversations: Conduct regular performance-management conversations, one-on-one meetings, coaching sessions, and appointment reviews to ensure high-quality customer engagement and consistent execution.
Develop Personalized Sales Plans: Partner with individual team members to create personalized sales plans, define measurable goals, and hold employees accountable for their performance and development objectives.
Provide Stakeholder Updates: Communicate weekly performance updates, key achievements, challenges, pipeline activity, and improvement initiatives to Sales Directors and other relevant internal stakeholders.
Optimize Sales Technology Usage: Ensure the effective adoption, utilization, and optimization of sales automation and CRM tools, including Connect and Sell, Outreach, Salesforce, and other relevant platforms.
Maintain Appointment Quality: Review appointments and outreach activity to ensure qualification standards, messaging quality, customer experience, and handoff processes are aligned with sales objectives.
Collaborate Across Departments: Coordinate closely with Marketing, Sales, and other internal teams to ensure SDR activities, campaigns, messaging, and target-account strategies are aligned with organizational priorities.
Handle Customer Escalations: Support the resolution of customer escalations or complex situations as needed, ensuring timely communication and a positive customer experience.
Build Team Culture: Foster a collaborative, inclusive, productive, and enjoyable team environment through sales contests, recognition programs, team activities, and ongoing engagement initiatives.
Contribute to Sales Excellence: Identify opportunities to improve sales-development processes, coaching methodologies, reporting, technology usage, and team best practices.
You are an ideal fit for the Sales Development Representative Manager role if your experience includes:
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What’s in it For You?
Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news.
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Thomson Reuters (TSX/NDAQ: TRI) informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news.
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