Job Description

Title: Sales Development Representative, LATAM

Location: Spain;Madrid (hybrid)

Experience: Entry Level

Job Function: Sales Development

Employment Type: Full time

Industry: Computer & Network Security

About The Position

In 2019, Keyfactor decided to widen its investment and acquired Redtrust, a Spanish company pioneer in the management of people's identity through the custody and management of digital certificates. Redtrust has a strong reputation for providing top-notch products and services in Spain. The expansion to the Latin American market is a natural progression for the company, which aims to meet the growing demand for secure digital signing tools in the region.

Redtrust is expanding and looking to add an enthusiastic, professional, and goal-oriented Sales Development Representative (SDR) to our team. Currently, as part of our internationalization strategy in LATAM, we want to expand our sales team with a special focus on the Brazilian market.

The Sales Development Representative (SDR) identifies and qualifies new leads to generate potential sales opportunities. SDRs with Redtrust work in a highly consultative role, developing the initial interest in Redtrust digital certificates solution. The right candidate will be highly proficient in establishing relationships with key decision makers including the “C” level and have a proven ability to qualify and penetrate mid-market to enterprise commercial corporate accounts.

The working hours will be 12:00pm – 8:00pm or 1:00pm – 9:00pm ( +one hour - lunch break) to cover part of LATAM timezone hours. The position requires fluency in written & verbal Portuguese.

Responsibilities

• Builds and maintains a healthy top-of-funnel pipeline, ensuring a steady flow of qualified opportunities for Sales Directors.
• Utilizes an Account-Based Experience strategy to tailor interactions and engagements with targeted accounts, enhancing lead quality and conversion rates.
• Works with the marketing team to amplify the reach and effectiveness of campaigns within their territory and follows up with inbound leads, ensuring no opportunity is missed.
• Identifies and engages with key stakeholders within targeted accounts, leveraging insights and data to personalize outreach and communications.
• Conducts initial qualification of leads, assessing their fit and potential value before passing them along to Enterprise Sales Directors for further development.
• Gathers and reports insights on market trends, competitor activities, and potential opportunities to inform sales and marketing strategies.
• Utilizes outbound sales tactics such as cold calling, email campaigns, and social selling to engage potential clients.
• Collaborates with marketing to leverage campaigns and events for pipeline acceleration.
• Conducts market research to understand industry trends, competitor landscapes, and potential customer pain points.
• Maintains accurate records of sales activities and pipeline development in CRM tools.

Skills and Qualifications

• High school diploma or equivalent; bachelor’s degree in business, marketing, or a related field or equivalent experience.
• Experience in sales, customer service, or a related role.
• Experience in B2B field.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Basic knowledge of CRM systems.
• Effective communication and interpersonal skills.
• Ability to conduct research and identify potential leads.
• Capability to handle initial sales inquiries and follow up on leads.
• Adaptability to learn new sales techniques and tools.
• Basic understanding of sales processes and CRM tools.
• Familiarity with marketing tactics and lead generation.
• Some relevant work experience in a similar role
• Fluent in Portuguese and Spanish language (English is a plus). Please note it is an essential requirement for this role that incumbent is fluent in Portuguese (written & verbal).

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