Job Description

Dayforce is a global human capital management (HCM) company headquartered in Toronto, Ontario, and Minneapolis, Minnesota, with operations across North America, Europe, Middle East, Africa (EMEA), and the Asia Pacific Japan (APJ) region.
Our award-winning Cloud HCM platform offers a unified solution database and continuous calculation engine, driving efficiency, productivity and compliance for the global workforce.
Our brand promise - Makes Work Life Better™- Reflects our commitment to employees, customers, partners and communities globally.

About the Opportunity
We are seeking a motivated and dynamic Sales Development Representative to join our growing team. In this role, you will play a key part in driving business growth by managing inbound inquiries, qualifying leads, and contributing to pipeline generation. Your primary focus will be monitoring and responding to inbound leads, initiating contact with prospective customers, nurturing relationships, and converting leads into qualified opportunities for the sales organization.
What You’ll Get to Do
Inbound Lead Management
• Monitor and manage inbound leads from multiple sources including website inquiries, marketing campaigns, events, and phone calls.
• Respond to inbound leads promptly and in accordance with established service level agreements (SLAs).
• Gather initial prospect information and assess fit for qualification.
• Schedule high-quality, BANT-qualified meetings (SQLs) for Account Executives.
• Support lead nurturing activities to increase conversion rates and sales pipeline growth.
Account Enrichment
• Research and gather relevant information about leads and target accounts to improve data quality.
• Update and maintain accurate contact, company, and opportunity information within Salesforce.
• Utilize online research tools and resources to gather insights on target organizations and key decision-makers.
• Support account intelligence efforts that improve sales engagement effectiveness.
CRM Management & Reporting
• Maintain accurate records of lead interactions, outreach activities, and qualification progress within Salesforce.
• Ensure timely updates of account activity, notes, and customer interactions.
• Review and cleanse CRM data to maintain database accuracy and integrity.
• Track and report on key performance metrics, including lead conversion rates and pipeline contribution.
• Provide visibility into lead management activities and sales development performance.
Skills and Experience We Value
• 1–2 years of related experience in sales development, lead generation, inside sales, or a similar role.
• Previous phone-based sales, appointment setting, or prospecting experience.
• Experience using Salesforce or other CRM platforms.
• Strong written and verbal communication skills.
• Excellent interpersonal skills with the ability to build rapport and establish relationships.
• Strong attention to detail and ability to maintain accurate records.
• Self-motivated, proactive, and capable of working independently.
• Comfortable making outbound calls and engaging in prospecting activities.
• Strong organizational and time management skills.
What Would Make You Stand Out
• Experience working in a SaaS, technology, or B2B sales environment.
• Familiarity with sales qualification methodologies such as BANT.
• Experience supporting inbound and outbound pipeline generation efforts.
• Demonstrated ability to consistently meet or exceed activity and lead generation targets.
• Strong research and account intelligence capabilities.

What’s in it for you
Dayforce is fueled by the diversity of our talented employees. We are an equal opportunity employer and consider and embrace ALL individuals and what makes them unique. We believe our employees should be happy and healthy, with peace of mind and a sense of fulfillment.
We encourage individuals to apply based on their passions.
Dayforce encourages personal and professional growth. We offer excellent time away from work programs, comprehensive wellness initiatives and recognition through competitive pay and benefits.
With a commitment to community impact, including volunteer days and our charity, Dayforce Cares we provide opportunities for you to thrive both in your career and personal life. Our focus is not just on your job but on supporting you to be the best version of yourself.
Artificial intelligence may be used in the screening, assessment, or selection of applicants for this position.
Fraudulent Recruiting
Beware of fraudulent recruiting. Legitimate Dayforce contacts will use an @dayforce.com email address. We do not request money, checks, equipment orders, or sensitive personal data during the recruitment process. If you have been asked for any of the above, or believe you have been contacted by someone posing as a Dayforce employee, please refer to our fraudulent recruiting statement found here: https://www.dayforce.com/be-aware-of-recruiting-fraud
Dayforce actively monitors all job applications to ensure authenticity. Submissions determined to be fraudulent or misleading will be declined from the recruitment process