Job Description

Sales Development Representative - Delegate Sales (APAC)

Application Deadline: 27 June 2026

Department: Commercial

Employment Type: Full Time

Location: Hong Kong

Reporting To: Head of Delegate Sales

Why LBR?An amazing market position, enviable growth, collaboration and wonderful people are just some of the reasons to further your career with Law Business Research. Our culture is shaped by our core values that promote equality, agility, and respect in everything we do.

‘We are proud to be an equal opportunities employer and are committed to ensuring that all candidates are given the same opportunity to succeed regardless of their sex, gender identity/expression or reassignment, sexual orientation, marital status, race, colour, nationality, ethnic or national origin, religion, age or disability.’

The Role:
This APAC role, based in Hong Kong, is responsible for driving delegate attendance and sales for our portfolio of conferences and awards across the APAC region. You will identify and develop new business opportunities as well as manage and develop a core group of existing clients. You will leverage your relationship-building, client management, and negotiation skills to expand our client base by engaging with prospective clients via phone, email, and in-person meetings.

Key Responsibilities

You would be responsible for:

• Selling delegate places for events/conferences and awards across APAC.
• Learning about the companies, job roles and industries to ensure you sell to the right people
• Conducting thorough research to source new leads relevant to each event
• Effectively contacting and communicating with all key prospects by telephone, email and face-to-face meetings
• Managing your database and CRM records
• Driving negotiations, handling objections and closing sales to achieve your KPIs

Skills, Knowledge and Expertise

• Have excellent English communication skills – both verbal and written (knowledge of an additional Asian language is a plus)
• Possess sales experience in a business-to-business environment
• Is highly motivated, target / KPI driven
• Is able to work under pressure and meet deadlines
• Has a proficient approach in dealing with senior contacts
• Has strong organisational skills
• Is positive, enthusiastic, outgoing and motivated to succeed

Benefits

Our people are our most valuable asset, as such, we offer a competitive salary with excellent benefits package including:

• 5 day working week
• Well-being allowance
• Private medical and dental cover
• Hybrid working
• Commission and Bonus (role specific)
• 25 days annual leave and an extra day off to celebrate your birthday
• Employee Assistance and Support
• Learning and development opportunities
• Mentoring
• Professional skills training
• STAR - our Special Thanks and Recognition programme