Crisis Prevention Institute Inc. (CPI) is the worldwide leader in evidence-based de-escalation and crisis prevention training and dementia care services. Our programs teach professionals the skills to recognize, prevent, and respond to crises in the workplace. Since 1980, we’ve helped train more than 17 million people within service-oriented industries including education, health care, behavioral health, long-term care, human services, security, corporate, and retail.
At CPI, we are dedicated to changing behaviors and reducing conflict for the Care, Welfare, Safety, and Security of everyone. We believe the power of empathy, meaningful connections, personal safety, and security are the antidotes to fear and anxiety. It’s a philosophy that is central to everything we do, and traces back to our beginning.
The Sales Development Representative (SDR) generates new business pipeline through strategic outbound prospecting and qualified appointment‑setting for CPI’s Hunter and Enterprise Sales Executives. This role identifies priority target accounts, researches stakeholders, develops targeted outreach strategies, and engages prospective customers across multiple channels to create meaningful early‑stage sales conversations. The SDR combines account research, thoughtful personalization, and consistent outbound activity to secure qualified appointments that contribute directly to new‑business revenue goals. Success requires disciplined prospecting, strong communication, effective qualification, and reliable CRM and sales‑engagement execution.
Standard office or remote‑work environment. Regular computer, phone, and video use. Limited travel may be required based on business needs.
Since 1980, the Crisis Prevention Institute has helped millions of individuals begin a journey of positive, supportive, and empathic caring for people of all ages.
• We believe in the power of empathy, compassion, and meaningful connections.
• We consider personal safety and security the antidotes to fear and anxiety; and that listening leads to understanding.
• We know when those who care for others feel prepared and confident in their abilities, they can make the world a better place.
CPI’s crisis prevention training gives professionals the confidence to prevent and respond to workplace violence. With a focus on healthcare, education, human services, and dementia care, CPI sets the standard for best practices in evidence-based workplace violence prevention. Our training is designed to support the safety and well-being of both staff and those in their care. We teach the skills that help professionals de-escalate verbal and physical crises in the workplace, with an array of solutions that address the full spectrum of risk levels.
Solutions
Nonviolent Crisis Intervention® Training:
Nonviolent Crisis Intervention Training focuses on verbal de-escalation and early intervention, giving staff an effective framework for decision making and problem solving, as well as teaching safe disengagements and physical interventions that can be implemented with the least use of force, providing the safest environment for all parties involved.
Verbal Intervention™ Training:
This program is ideal for organizations that have a hands-off policy, and for staff members who don’t experience higher risk situations requiring physical interventions, instilling the confidence and skills to verbally respond to disruptive behaviors, and prevent further escalation.
To learn more about CPI and our full offering of industry-leading solutions, visit us today at crisisprevention.com.
