Job Description

Sales Development Representative

Nantwich | Hybrid (1–2 days in office)

£25,000 – £28,000 + OTE (dependent on experience) + Excellent Benefits

Monday to Friday | 37.5 hours

At ROI, we don’t just follow the automotive industry, we help shape it. Through a combination of smart marketing, technology, data and sales innovation, we support over 70% of the UK automotive market in driving performance and enhancing customer experience.

Our clients include leading OEMs, leasing companies and fleet providers, alongside exciting new automotive brands entering the UK market.

We’re now looking for a Sales Development Representative to join our growing team. This role is ideal for someone who already has some sales, customer service or appointment-setting experience and is looking to further develop within a professional B2B sales environment.

Whats in it for you?

At ROI, we believe in recognising performance, developing talent and creating clear progression opportunities. You’ll join a supportive but high-performing environment where accountability, development and success are genuinely valued.

Alongside a competitive salary and bonus structure, you’ll receive:

• Private Medical & Dental Cover

• Healthshield Cash Plan

• Pension Scheme with 4% employer contribution

• £500 annual Health & Wellbeing Allowance

• Discounted Car Leasing Schemes

• Birthday Day Off & Voucher

• Education Bursary for continued professional development

• Team socials and incentives

• Hybrid working

• In-house sales training and industry-recognised accreditations (e.g. SAF)

With many of our senior leaders having progressed internally, ROI offers genuine long-term career opportunities for ambitious individuals.

The Role

As a Sales Development Representative, you’ll play a key role in supporting our automotive and OEM clients through outbound prospecting, lead qualification and appointment setting.

Duties Include...

• Work across automotive OEM, leasing and fleet prospecting campaigns

• Identify and research prospects using CRM systems, LinkedIn and sales intelligence tools

• Engage decision-makers through phone, email and digital outreach

• Build confidence in consultative B2B sales conversations

• Book high-quality appointments for client sales teams

• Manage and maintain pipeline activity through CRM systems

• Deliver consistent activity and performance against targets

• Contribute to a collaborative, high-performance sales culture

You’ll also gain exposure to modern sales methodologies, data-driven prospecting and AI-enabled sales strategies as part of ROI’s continued innovation within the automotive sector.

What we're looking for...

• Previous experience within sales, customer service, appointment setting or lead generation

• Strong communication skills with the ability to build rapport quickly

• A positive, resilient and self-motivated mindset

• Willingness to learn, take feedback and continuously improve

• Comfortable working within a target-driven environment

• Organised with good attention to detail and time management

• Confident using digital tools and willing to develop CRM and prospecting skills

• Interest in sales, technology and the automotive industry is advantageous

• Experience within automotive, leasing or fleet environments would be beneficial but is not essential

If you’re looking to develop your sales career within a forward-thinking business that combines technology, innovation and industry expertise, ROI offers the training, support and progression to help you succeed