Job Description

Sales Development Representative

Application Deadline: 31 May 2026

Department: Sales & Marketing

Employment Type: Permanent - Full Time

Location: Newcastle upon Tyne

Reporting To: Head of Demand Generation & Revenue Operations

Compensation: £30,000 - £40,000 / year

We are Cintra. Known for our award-winning software that delivers payroll solutions to over 1000 clients.

Join us as a Sales Development Representative (SDR) and play a key role in driving growth across both new business and existing accounts. You’ll be responsible for creating high-quality sales opportunities through a mix of inbound lead qualification, outbound prospecting, and account development.
We take a modern, data-driven approach to sales — using buying signals, market insights, and AI-powered tools to help you work smarter, identify the right opportunities, and connect with key decision-makers.

We’re looking for ambitious, results-driven people who thrive on creating opportunities. You’ll bring strong communication skills, confidence in cold outreach, curiosity, critical thinking, and a consistent focus on hitting targets.

This is a Newcastle-based role, with an expectation to work from the office at least three days per week. Our modern offices are located in Hoults Yard, on the edge of the vibrant Ouseburn Valley, home to a thriving creative community, rich local heritage, and a great social scene.

What You’ll Do

• Generate new business opportunities through outbound prospecting across phone, email, and LinkedIn
• Qualify inbound leads and turn marketing interest into real sales conversations
• Identify upsell and cross-sell opportunities within existing customer accounts
• Research target accounts, map stakeholders, and engage decision-makers
• Build and manage a healthy pipeline of qualified opportunities
• Work closely with Sales and Marketing to refine messaging and target the right audiences
• Keep CRM records up to date and consistently hit activity and pipeline targets

What You’ll Bring

• Confidence in outbound sales, especially cold calling and prospect outreach
• Strong communication skills and the ability to build relationships quickly
• A proactive, target-driven mindset with the resilience to keep pushing forward
• Curiosity and commercial awareness to spot opportunities others might miss
• A data-driven approach to prioritising activity and improving performance
• Experience with CRM tools, sales tech, or AI tools is a bonus
• A team-first attitude with the drive to succeed in a fast-paced environment

What's in it for me?

• Competitive base salary of £30,000 + uncapped commission, with an OTE of £40,000
• Clear progression path into future revenue roles
• Hybrid working (minimum 3 days per week in our Newcastle office)
• 25 days holiday + bank holidays
• Pension scheme
• Private healthcare
• Ongoing sales training, coaching, and development
• Access to modern sales tools and technology
• A collaborative, high-performance environment where success is recognised and rewarded