We are looking for a Sales Development Representative (SDR) to join our sales team. The ideal candidate will have 0-4 years of SDR experience and a track record of successfully targeting HR personas in their previous roles. The SDR will play a crucial role in generating new business opportunities for Apna by identifying and reaching out to potential HRs in the industry.
Responsibilities:
- Prospect and qualify potential leads through outbound calls, emails, and social media outreach.
- Research and identify key decision-makers within target companies, primarily in the HR department.
- Conduct initial conversations with potential clients to understand their hiring needs and pain points.
- Communicate the value proposition of Apna's HR tech solutions effectively.
- Schedule qualified meetings and product demos for the sales team.
- Collaborate with the sales and marketing teams to develop and refine lead generation strategies.
- Maintain accurate records of interactions and activities in the CRM system.
- Stay updated on industry trends and best practices in HR technology.
Requirements
- Bachelor's degree in Business, Marketing, or a related field is preferred.
- Excellent verbal and written communication skills in English.
- Fluent in Hindi.
- 3+ years of experience in a Sales Development Representative (SDR) role.
- Strong interpersonal skills and the ability to build rapport with potential clients.
- Proactive and self-motivated with a strong desire to achieve sales targets.
- Familiarity with CRM software (e.g., FreshSales) is a plus.
- Adept at using sales and marketing tools such as LinkedIn Sales Navigator.
- Highly organized and able to manage time effectively.
- Goal-oriented with a competitive spirit.
- Most importantly, high on energy and does not take ‘no’ for an answer
- Preferred: Prior experience targeting HR personas within target companies is highly preferable.
Founded in 2019, Apna Group is redefining the future of work for India and beyond - empowering millions of professionals and enterprises through AI-led innovation.
Through Apna.co, India’s largest early-career job marketplace, we’ve connected 6 Cr+ job seekers with 7 Lakh+ employers across 900+ cities, enabling faster, smarter, and more meaningful hiring at scale.
Trusted by India’s leading enterprises such as Teleperformance, Zomato, HDB Financial Services, Bluestar, TVS, Kotak, Axis Bank, Flipkart, and Lifestyle, Apna powers workforce transformation across Retail, BFSI, Staffing, Healthcare, Manufacturing, and IT sectors.
Building on this foundation, Apna has expanded into enterprise AI innovation with Blue Machines, our Voice AI platform that enables organizations to deploy production-grade voice agents with sub-300 ms latency and <1-week deployment cycles. In its first 45 days, Blue Machines secured $6 M+ in enterprise contracts across lending, insurance, recruitment, and healthcare - making it one of India’s fastest-adopted deep-tech platforms.
Explore more at bluemachines.ai
Recognized among India’s Most Preferred Workplaces 2025–26, and as a Most Preferred Workplace for Women, Apna Group continues to build technology that empowers people, strengthens enterprises, and drives inclusive growth.
Backed by world-class investors including Tiger Global, Sequoia Capital, Lightspeed, Insight Partners, GSV Ventures, and Owl Ventures, Apna collaborates with leading government and public institutions such as the NSDC, Ministry of Defence, UNICEF YuWaah, and AICTE to drive nationwide skilling and employability programs - powering AICTE’s career portal for over 3 million students across 22,000 colleges.
Visit: apna.co
For employer solutions, visit: employer.apna.co
