Job Description

We are looking for a dedicated Inside Sales Representative with a proven sales record to support our growth in the vitamin and supplement category. This role is focused on outstanding B2B sales to brick-and-mortar retailers, including independent natural health food stores.

This is a phone-based sales role responsible for opening new accounts, reactivating inactive retailers, and driving reorders through strong relationship-building and product education.

At its core, this role is about turning relationships into growth — opening new doors, nurturing long-term partnerships, and helping our natural retail partners thrive right alongside our brands.

Responsibilities

• Proactively outbound call prospective and inactive retail accounts
• Identify and engage store buyers, managers, and owners
• Educate retailers on product benefits, differentiation, and assortment strategy (using compliant claims)
• Open new wholesale accounts and secure opening orders
• Drive reorders, SKU expansion, and promotional participation
• Maintain accurate activity, notes and pipeline in CRM
• Follow a structured call cadence and sales process
• Collaborate with field sales, marketing, and customer service teams
• Stay current on product knowledge, compliance guidelines, and competitive landscape
• Consistently meeting or exceeding new account and revenue targets
• High follow-through and account responsiveness
• Strong reorder rates across assigned accounts
• Growing average order value and SKUs per store
• Natural Products Industry Expertise: Stay informed about trends and innovations in the natural products space, including retail trends, consumer preferences, product categories, and competitive landscape

Qualifications

• Bachelor’s degree preferred (BA or BS) or equivalent experience
• 1-3+ years of inside sales, outbound sales, or BRB sales experience
• Experience with supplements, natural CPG, or wellness brands, and a genuine passion for health and nutrition
• Deep understanding of the natural and health food retail channel, including independent retailers, co-ops, and natural chains
• Comfortable making high-volume outbound calls
• Strong phone presence and communication skills
• Ability to explain products clearly and confidently
• Organized, disciplined, and follow-up driven
• Experience using CRM (HubSpot, Salesforce, etc.)

We proudly offer: Medical, Dental, Vision, 401K with Company Match, Pet insurance and more!

We reward the hard work of our team members with fun and exciting company events, Summer Picnic, Festive Packages, Holiday Celebrations, and associate referral bonuses!

Founded in 2011, Piping Rock Health Products has gone on to win Long Island’s Top Workplaces Award 6 years in a row & securing the spot as Top Supplement Manufacturing Company 2024 by Food Business Review! Supported by a group of vitamin visionaries with over 40 years of industry experience and a carefully curated team of talented associates. Piping Rock is a global vitamin and supplement manufacturer with an unwavering commitment to creating quality wellness products. We believe that family always comes first, and that the dedication of our associates is the key ingredient to our success.

We are a drug free workplace, regulated by the FDA, required to follow Federal Guidelines; therefore in order to start as well as maintain employment, you must be able to successfully clear drug screening processes, which include testing for all illegal substances per Federal Guidelines.

Piping Rock Health Products, INC is an Equal Opportunity Employer.