Asbury Communities, Inc.

Sales Counselor

Asbury Communities, Inc.  •  $65k/yr  •  Gaithersburg, MD (Onsite)  •  3 hours ago
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Job Description

Asbury Methodist Village is among the country’s largest continuing care retirement communities and proudly calls Montgomery County, Maryland home. With 134 beautiful acres, our campus is a certified arboretum and includes a 17 acre wildlife preserve.

As part of the not-for-profit Asbury organization, Asbury Methodist Village offers senior independent living options such as Courtyard Homes, Villas, and spacious senior apartments, as well as assisted living, memory support, and quality skilled nursing care and rehabilitation therapy. These senior housing choices, combined with an outstanding tradition of quality and service, help Asbury senior living redefine the expectations of retirement living and aging services to ensure that you can anticipate more here.

Once you've submitted your application, you'll receive an email and text invitation from our trusted partner, Arena, to complete a short 3-5 minute questionnaire. Completing this step is required as part of the application process and helps us get to know you better.

F/T Opportunity requiring weekend availability.

Starting Salary: $65,000 annually plus incentive

Are you a dynamic sales professional looking for a meaningful career in an exceptional environment? We're seeking a results-driven and compassionate Sales Counselor to join our team at one of the region’s most celebrated Continuing Care Retirement Communities.

Here, you’ll do more than sell a product — you’ll guide individuals through a life-enhancing decision. You’ll introduce prospective residents to a vibrant, wellness-focused campus, innovative programs, and a deeply engaged community. Backed by a supportive team and a full suite of tools and resources, you’ll help seniors and their families discover a place where they can thrive.

Responsibilities include:

  • Build and nurture lasting relationships with prospective residents and their families.

  • Conduct personalized discovery sessions to understand each prospect’s needs, goals, and concerns — and tailor your approach accordingly.

  • Present the unique benefits of our community through one-on-one meetings, tours, events, and group presentations both on and off campus.

  • Use a consultative sales approach to guide prospects through what is often a multi-month (or multi-year) decision-making journey.

  • Leverage marketing and CRM software ( Welcome Home) to manage and track leads, identify trends, and develop follow-up strategies.

  • Evaluate financial qualifications using tools like Examiner, while guiding families through financial documentation and contracts.

  • Communicate regularly with key decision influencers, such as adult children, advisors, and caregivers.

  • Collaborate across departments to ensure a seamless and welcoming experience from inquiry to move-in.

  • Support marketing efforts by contributing to the development of sales materials and promotional strategies.

  • Set and meet monthly and quarterly sales goals in alignment with department objectives.

Qualifications

  • Proven success in relationship-based sales (experience in senior living, real estate, hospitality, or healthcare is a plus).
  • Strong interpersonal and communication skills with a natural ability to build trust and rapport.
  • Proficiency with Microsoft Office computer package and the ability to learn Asbury’s database system.
  • Bachelor’s degree in marketing, business, communications, gerontology, or a related field.
  • Familiarity with financial concepts such as income, assets, insurance, and retirement planning.
  • Must possess knowledge and understanding of physical and psychological needs of geriatric population.
  • Must be able to work weekends as needed
  • Pre-lease sales experience preferred

Additional Information

Depending upon the status of the position, Asbury offers generous benefits including medical, dental, and vision coverage; 401K with match; PTO and paid holidays.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law

Asbury Communities, Inc.

About Asbury Communities, Inc.

In 1926, a group of compassionate visionaries opened a Methodist home for the aged in Maryland. Nearly 100 years later, that single act of service has grown into Asbury Communities—one of the 20 largest not-for-profit senior living organizations in the nation, as ranked by the LeadingAge Ziegler 200.

At Asbury, we believe aging is not about limitation—it’s about possibility. That’s why we don’t just ask “Why?” We ask, “What if?” and “Why not?”

With 11 senior living communities across four states and more than 2,800 associates, we serve over 4,300 older adults with a forward-thinking blend of innovation, care, and connection. From leading-edge brain health and wellness initiatives to award-winning community culture and inclusive practices, we are redefining what it means to grow older.

We are proud to be recognized as:

✔️ A Great Place to Work®

✔️ A Fortune Top 40 Workplace in Aging Services

✔️ A DiversityJobs Employer

✔️ ICAA’s #1 U.S. Senior Living Wellness Community

✔️ A U.S. News & World Report “Best” in multiple care levels

✔️ SAGECare LGBTQ Platinum Certified

✔️ EAGLE Accredited by the Methodist Ministries Network

Our not-for-profit system includes HUD affordable housing, adult day services, home care, pharmacy and therapy management, as well as ThriveWell Tech and the Asbury Foundation—each expanding our mission to do all the good we can, in all the ways we can.

With one eye on the future and the other on those we serve today, we’re shaping the next century of aging—empowering older adults to thrive with dignity, purpose, and joy.

Industry
Healthcare & Social Services
Company Size
501-1,000 employees
Headquarters
Frederick, Maryland
Year Founded
1926
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