Job Description

POSITION: Sales Counselor

REPORTS TO: Marketing Director

FLSA Exempt

OUR MISSION: We focus on providing genuine hospitality and five-star quality care.

The Sales Counselor will provide support to the marketing director. Under limited supervision, receives walk-in/call-in visitors and uses software systems to identify and contact leads. Effectively explains and demonstrates to prospective residents and their families the benefits of residing and receiving care at the community. Communicates sales and contractual information and closes contract sales to maintain and improve occupancy levels. Solicits assistance of community staff to promote and explain community services, practices, policies, pricing, and other information necessary to close the sale.

Requirements

ESSENTIAL JOB FUNCTIONS:

• Supports the mission, vision, and goals of the organization, upholding and promoting company culture and vision.

• Research competitors to stay current with similar products or services on the market.

• Work with the marketing departments to develop successful strategies and campaigns that attract new customers and keep current ones.

• Continuously staying up to date on trends, new ideas and opportunities for company campaigns.

• Connect with leads and obtain additional information on personal residential and care needs.

• Encourages prospective residents and families to make wait list deposits.

• Maintains long term contact with prospects to encourage continued familiarity.

• Meets established goals regarding contacts and tours to achieve desired sales goals.

• Cultivate leads with current residents through positive interaction and interest in activities and concerns.

• Follow-up with resident referrals as identified.

• Explains and promotes the Resident Referral Program to current residents.

• Assists in identifying innovative events and methods to increase visitation of targeted groups.

• Assists in planning, sponsoring, organizing, and executing special events to inform and attract referrals and prospects to visit community.

• Presents and demonstrates the value and benefits of the community for its residents as appropriate to stimulate interest and sales.

• Understands needs of potential residents to highlight community features that will satisfy them.

• Utilize strong interpersonal skills to identify and maintain key relationships with community and professional sources.

• Requests assistance of marketing assistant when appropriate to coordinate needs relating to logistics of new resident moves including such things as transference of keys, furniture move-in coordination, unit preparation, new resident orientation and welcoming, etc.