The Retail Sales Consultant is responsible for meeting sales targets, converting leads into showroom visits, conducting test drives, and appraising trade-ins. They ensure high customer satisfaction throughout the sales process, meet KPIs, and maintain strong product knowledge. The role also involves outdoor sales efforts and collaborating with sales managers to optimize customer experiences.
Sales Performance
Responsible for achieving the assigned monthly sales target for vehicle units. This is the primary responsibility of the sales consultant.
Responsible for meeting sales targets related to accessories per unit.
Achieve the quarterly non-financial KPIs as set by the management.
Sales Process
Generate a sufficient number of outdoor appointments with prospective customers monthly, utilizing telephone, web, CRM, and social media platforms to generate leads.
Effectively convert phone and digital leads from social media into showroom walk-ins, increasing the potential for sales conversion.
Contact all leads from the GCRM call centre and digital sources promptly—within 2 hours for web leads and within 4 hours for CRM leads.
Offer and conduct vehicle test drives to customers, highlighting key performance and driving features to enhance the buying experience.
Provide trade-in appraisals to customers interested in exchanging their current vehicles.
Proactively request second facing from the sales manager by providing detailed information on the customer and their vehicle requirements.
Customer Satisfaction
Ensure high customer satisfaction by consistently delivering a complete and seamless sales process throughout the entire vehicle purchase journey.
Adhere strictly to customer handling standards to ensure the sales process is properly conducted during all customer interactions, including walk-ins, telephone calls, and emails, as assessed through mystery shopping evaluations.
Product Knowledge
The sales consultant must demonstrate comprehensive knowledge of all products, including features, advantages, benefits (FAB), new vehicle technologies, and unique selling points (USPs).
AW Rostamani Group is a leading multi-sector family business in the Middle East, driven by a legacy of over seven decades. Its operations span across a diverse range of sectors including automotive, real estate, retail, lighting solutions, travel, logistics, agritech and sustainable packaging, the Group serves over 155,000 customers and 24,000 businesses annually, supported by a diverse team of more than 3,000 employees.
Guided by its purpose to enrich lives across generations, AW Rostamani Group is dedicated to building purposeful businesses that meaningfully impacts people, industries and the planet. By Championing innovation, sustainability, and progress, AW Rostamani Group leads transformative change - creating a future where opportunity and progress go hand in hand.
Rooted in its rich legacy and guided by its values, AW Rostamani Group continues to lead with focus on the future, nurturing partnerships and delivering excellence across its operations.
For more information, visit www.awrostamani.com.
AW Rostamani Group is a multi-sector, multi-market group and one of the most progressive companies in the Middle East. With a legacy spanning over seven decades, AWR Group employs 3,000 individuals, serving a diverse customer base of over 155,000 individuals and 24,000 businesses. Our core verticals include automotive, real estate, logistics, lifestyle, lighting solutions, travel, agritech, and sustainable packaging.
More than just serving the present, AWR Group embraces generation next. We build purposeful businesses to enrich the lives of every generation, striving to make a meaningful and enduring impact on business, people, and the world. Built on a bedrock of strong founding values, AWR Group continues to evolve with the times and ahead of them, at work for a planet that prospers.
