Job Description

Cogir Senior Living manages retirement residences across the country. We offer a range of senior living options including independent living, assisted living and memory care.

For over 25 years, we have dedicated every day to the happiness of retirees.

Human Focus – Creativity - Excellence

We’re seeking individuals with a purpose and passion for life and who are looking for meaningful work that will make a real difference. Join our team today!

We are hiring for our Aurora Bloom community expected opening 2027.

This position will work out of the sales office located at 1 Kane Crescent, Aurora ON L4G 0C5 until opening.

Mission:

The Lifestyle Consultant is the sales professional of the Retirement Community responsible for
the overall sales program to meet and exceed budgeted occupancy and revenue targets.

Key Outcomes:

• Meet and exceed occupancy targets
• Maximize revenue per available suite (REVPAS)
• Contribute to a high level of Resident Satisfaction
• Maintain a well- developed lead base
• Maintain a high conversion ratio of prospects
• Meet required sales standards

Key Responsibilities:

• To promote the retirement community through outreach, marketing and the coordination
of events that showcase and promote the retirement community as a residence of choice
• To conduct tours with prospects, families and influencers to effectively communicate
features and advantages of the community as a residence of choice
• To work with the Executive Director and members of the management team to
coordinate compelling tours and to sell the advantages of the community
• To manage the lead base; developing and qualifying leads and moving leads through
the process from cool to warm to sold.
• To maintain the CRM system data up to date and accurate
• To manage the sales process, using the Cogir Way to Sell, and effectively close
qualified prospects
• To assist in the development of the annual sales and marketing plan for the community,
in conjunction with the General Manager and Regional Team
• To remain current on competitor data, market and industry trends
• Master and utilize the “Cogir Way to Sell” program, sales standards and communications
systems
• Uphold and promote the organization’s values and philosophy relating particularly to
ethics, morality and integrity as set out in our Code of Conduct
• To complete all other duties as assigned

Required Education, Credentials and Experience:

• At least two (2) years of experience and proven success in direct sales
• Customer and relationship building focused sales experience
• Experience in the development and execution of strategic sales action plans
• Experience and ability in common business applications, including a CRM system
• Must have reliable transportation and be able to travel within the local community
• Ability to work flexible hours (evenings and weekends as required)
• Event management experience is an asset
• Experience with media management

Expected salary: $70,000/annually

Cogir is committed to ensuring that all employment practices are inclusive. As an organization we are committed to providing and arranging accommodation for candidates upon request.

Actual compensation will be determined based on relevant factors such as skills, experience, location, and internal equity, and is expected to fall within the posted range.