Job Description

Premium Guest Experience | Clear Pay Plan & Career Path | No previous automotive experience required!

At Swickard, we don’t just sell cars — we take care of people At BMW of Eugene, our Sales Consultants are trusted guides. No pressure. No games. Just preparation, integrity, and follow-through.

If you love building relationships, enjoy winning the right way, and want to represent one of the most iconic performance brands in the world — you’re in the right place.

About Us

Swickard Auto Group is a hospitality company that happens to sell cars. We operate premium-brand dealerships across the West Coast, Alaska, and Hawaii. Our teams succeed because we run on clear standards, strong systems, and genuine care for our guests and our people

BMW of Eugene offers a loyal guest base, consistent traffic, and a leadership team committed to your long-term success.

Key Responsibilities

• Guide guests through the BMW ownership journey — from first conversation to delivery and beyond
• Prepare for each appointment to respect the guest’s time and preferences
• Present vehicles, features, and options with clarity and confidence — never pressure
• Use CRM tools to manage follow-up, appointments, and long-term relationships
• Coordinate clean handoffs to finance and delivery for a seamless experience
• Build repeat and referral business through trust, consistency, and hospitality

How You Win Here (Standards & Support)

• Consistent showroom and digital traffic
• Structured training and ongoing coaching
• Modern CRM and sales playbooks
• Clear pay plan with transparent performance tiers
• Leadership that values preparation over pressure

Qualifications

• Strong communication and listening skills
• A hospitality mindset — do the right thing for the guest, every time
• Comfort using digital tools and follow-up systems
• Professional presence and attention to detail
• Sales or customer-facing experience preferred (automotive experience a plus, not required)
• Valid driver’s license with a clean driving record

Compensation & Benefits

• Competitive base pay plus commission
• Medical, dental, and vision insurance
• Paid time off and holidays
• 401(k) plan
• Employee vehicle purchase and service discounts
• Clear career runway within Swickard (Sales ? Finance ? Leadership)
  

Why BMW of Eugene & Swickard

• Represent one of the world’s most respected performance brands
• Sell the right way — with integrity and preparation
• Grow inside a multi-brand organization with real opportunity density
• Be part of a team where culture drives performance