Key Responsibilities

1. Market Strategy & Expansion Planning

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  Conduct comprehensive market research, including competitor analysis, customer mapping, and channel landscape assessment, to identify and prioritize new geographic regions for expansion.
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  Develop and execute data-driven market entry and business development plans for new regions, defining the optimal route-to-market (e.g., distributors, direct sales, depots, agents).
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  Establish and manage new depots and logistics channels to ensure efficient product distribution and supply chain integrity in emerging markets.

2. Channel & Distribution Network Development

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  Design, build, and manage a multi-tier distribution network from inception — identifying, recruiting, onboarding, and training channel partners (distributors, wholesalers, key retailers).
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  Develop and implement channel partner programs, including incentive structures, performance metrics, and support systems to drive growth and engagement.
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  Negotiate and finalize partnership and distribution agreements, ensuring alignment with company objectives, policies, and profitability targets.

3. Team Building & Leadership

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  Recruit, train, and lead a new high-performing sales team dedicated to the expansion markets.
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  Set clear performance goals and provide continuous coaching and performance management.
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  Foster a culture of accountability, collaboration, and results orientation.

4. Sales Execution & Performance Management

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  Drive achievement of sales, revenue, and market share targets in new regions.
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  Implement structured sales processes, CRM tools, and pipeline management discipline.
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  Analyze sales data to identify trends, gaps, and opportunities for improvement.

5. Cross-Functional Collaboration

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  Work with internal teams including Customer Experience, Marketing, Logistics, and Production to ensure market readiness and smooth execution of expansion initiatives.
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  Coordinate with internal support teams for sales reporting, logistics, and operational alignment.

6. Reporting & Analysis

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  Prepare and present regular performance reports to senior management.
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  Provide actionable insights and recommendations to guide strategic decision-making.

Requirements

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  Bachelor’s degree in Business Administration, Sales, Marketing, Agribusiness, or a related field.