Job Description

This opportunity:

Is with a luxury jewellery brand, with a distinct focus on “Reimagining Heritage” in a way that revolutionises the norms we expect. It is the perfect marriage of timeless craftsmanship and bold innovation. Our pieces will offer a unique story and experience, designed for those who value legacy, exclusivity, and innovation. If you are attracted to being part of something extraordinary, then this is the Brand for you!
We are in search of a professional and passionate Sales Associate to embody our brand values and deliver the most memorable client experience. If you are inspired by refined taste, passionate about precious, exquisite product, motivated by purpose and devoted to creating a legacy, we invite you to apply to become part of our exceptional team.

Responsibilities:

• Serve as a refined ambassador of our brand, delivering a warm, personalized, and memorable client experience
• Anticipate and exceed client expectations by offering thoughtful, tailored solutions that reflect their unique needs and style
• Consistently monitor and strive to surpass individual and store sales targets
• Demonstrate deep product knowledge and stay attuned to evolving trends in jewellery, fashion, and design
• Proactively seek opportunities to cultivate new client relationships and drive business growth
• Ensure the store remains impeccably presented and fully stocked to reflect the brand’s standards of excellence

Requirements:

• A Grade 12 qualification
• 1 Years Sales experience (luxury or hospitality is essential)
• Articulate and poised, with a deep appreciation for fine craftsmanship and storytelling.
• Proactive in approach and consistently exceed expectations
• Maintains the highest standards of presentation, with a discerning eye for detail and Jewellery craftmanship
• Navigates luxury environments with grace, sensitivity, and professionalism
• Builds genuine client relationships while maintaining confidentiality

Skills:

Detail-Oriented

• Notices the smallest aspects of presentation, customer behaviour, or product alignment.
• Appreciates and communicates the craftsmanship and nuances of fine jewellery.

Discreet and Trustworthy

• Maintains confidentiality with high-net-worth clients.
• Can be trusted with sensitive information, high-value transactions, and VIP access.

Curious and Knowledge-Driven

• Continuously learning about gems, design, fashion trends, and competitors.
• Keen interest in the brand’s story, mission, and market positioning.
• Anticipating and adopting innovations in business-building digital and technology applications.

Authentic and Personable

• Builds genuine rapport with clients—comes across as real, not rehearsed.
• Finds ways to connect personally while remaining professional.

Resilient and Composed

• Handles rejection or difficult situations with grace.
• Stays calm, diplomatic, and solution-oriented under pressure or criticism.
• Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.

Proactive Engagement

• Initiates conversation and client follow-up without being overbearing.
• Seeks opportunities to personalize the client experience (e.g., remembering anniversaries, tastes).

Active Listening

• Asks open-ended questions and listens carefully to what clients want—not just in words but in tone and body language.
• Uses insights to tailor recommendations and elevate the client journey.

Graceful Presence

• Moves, speaks, and acts with elegance and assurance—embodying the essence of luxury.
• Displays impeccable manners, patience, and attentiveness.

Adaptable and Agile

• Able to shift tone or strategy depending on the client’s personality or cultural background.
• Embraces change in product lines, brand positioning, or showroom dynamics.
• The ability to multi-task.

Sales with Subtlety

• Understands when to guide versus when to let the product speak.
• Uses storytelling, not hard tactics, to close a sale.

Team-Oriented with a Brand-Builder Mindset

• Supports colleagues and shares insights for the collective growth of the brand.
• Acts as an ambassador inside and outside the boutique—speaks about the brand naturally and with conviction.

Consistently Present and Attentive

• Makes each client feel like the most important person in the room.
• Practices full presence—no distractions, no rush.

Behaviours:

• Achieving Results - Is ‘results’ driven and achieves success by proactively tackling challenges
• Adhering to Standards - Ensures quality and compliance in the delivery of their work
• Commercial Thinking - Leverage’s market and business insights in the delivery of their work
• Meeting Customer Expectations - Consistently delivers exceptional customer service
• Adaptability - Is adaptable, resilient, and proactive in responding to different circumstances
• Decision Making - Analyses complex situations to ensure effective and timely choices

Preference will be given, but not limited to candidates from designated groups in terms of the Employment Equity Act.

Who we are is because of our people. They are our greatest asset. TFG is an internationally diversified retail portfolio of 34 speciality lifestyle and apparel brands that Inspire our Customers to live their Best Lives and are woven into the lives of millions. Our vision is to create the most remarkable omnichannel experiences for our customers. TFG is more than a workplace, it's a launchpad for your growth. Join us and explore endless growth opportunities across our diverse brands. We’re a purpose-led business, and on this team, you’ll share the pride of making an impact across a whole industry.

We’re the designers, the makers, the shakers and the teams behind the scenes.

Are you with us?