Job
Title:
Sales and Marketing Officer

Title
of Supervisor: Sales and Marketing Team Lead

Section/Unit:
Sales and Marketing

Overall
Job Purpose

Responsible for marketing the society and all
products, educating the customers and

projecting the society’s image positively.

Roles
and Responsibilities

●
Aggressive
recruitment of existing members into the FOSA and new members into the Society.

●
Market
all the Sacco products both savings and credit facilities in order to increase

patronage

●
Deposit
mobilization through aggressive marketing of the deposits products to increase
the society liability book.

●
Aggressively
market the loan facilities to the existing and potential members in order to
increase the society’s asset book and revenue.

●
Aggressively
market the transaction activities of the Sacco in order to increase the
non-funded income of the society.

●
Aggressively
market the Micro credit facilities in order to increase revenue from this
business line.

●
Training
of potential customers who want to form groups and facilitate the formation of

these groups.

●
Educate
the members/customers before and after they take loans to ensure that the

loans taken are applied to beneficial use.

●
Regular
review of the society’s products with a view to facilitate their improvements
to

meet market demands and members needs while
ensuring enhanced profitability to the society.

●
Enhancing
the Society’s visibility by regular email communications to members, updates on
the website and social media.

●
Initiate
and ensure regular advertisements of the society’s products through acceptable
and value adding channels including use of brochures, flyers, notice boards,
media, e-mails and others.

●
Maintain
close relationships with the customers in order to ensure customer satisfaction
and experience.

●
Give
periodic reports and circulations on sales and marketing activities

●
Organize
for and participate in members and customer forums to educate them and

enlighten them on all Sacco products and
services and address their concerns.

●
Organize
and facilitate all general meetings of the members.

●
Conduct
market intelligence to understand emerging customer needs, competitors

actions and general market trends in order to
recommend proactive strategies to the

●
Society
management.

Academic
Qualifications & Experience

●
Minimum
of Diploma in Business administration (Marketing Option) or its equivalent from
a reputable institution. A Degree would be an added advantage

●
Minimum
of 3 years working experience in a financial services institution.

●
Proficiency
in MS Office suite.

Key
Skills and Competencies

·
Demonstrate the following skills and
competencies:
diligence,
efficiency,
respect,
integrity,
innovation and
co-operation