Job Description

Purpose

The Sales Trainer is responsible for empowering new hires and sales team members with the knowledge, skills, and tools necessary to excel in their roles. This role integrates product expertise, advanced sales techniques, and company-specific insights to cultivate high-performing, motivated, and engaged employees. Additionally, the trainer plays a pivotal role in the ongoing development of existing sales staff, enabling them to adapt to new products, systems, and methodologies.

Main Responsibilities

Induction and Onboarding Training

• Facilitate onboarding programs that immerse new employees into the companys culture, values, policies, and expected standards of conduct.
• Deliver comprehensive induction sessions covering company history, mission, vision, core products/services, and other relevant topics.

Sales Training Program Delivery

• Collaborate with sales managers to implement training programs aligned with strategic objectives and revenue goals.
• Deliver training on sales methodologies, negotiation tactics, customer relationship management, and the use of sales tools and systems.
• Continuously update and refine training materials to reflect evolving sales practices and market trends.
• Conduct specialized sessions on prospecting, consultative selling, closing techniques, and overcoming objections.
• Provide in-depth product and service training to enhance the teams ability to communicate the Nashua value proposition effectively.

Performance Coaching and Mentoring

• Conduct one-on-one and group coaching sessions to improve sales techniques, communication, and negotiation skills.
• Partner with sales managers to develop improvement plans for underperforming employees, implementing targeted training interventions as needed.
• Facilitate refresher and development sessions to maintain high performance standards.

Monitoring and Evaluation of Training Effectiveness

• Gather participant feedback to continuously improve training sessions and make necessary adjustments.

Ongoing Development and Sales Enablement

• Collaborate with sales teams to identify training gaps and offer advanced workshops or refresher courses.
• Coordinate with product and marketing teams to keep sales staff informed about new products, updates, and promotional strategies.

Training Administration and Reporting

• Track attendance, completion rates, and certification outcomes for all training programs.
• Work with the Learning & Development Coordinator to maintain training calendars, schedules, and records.
• Present training metrics and outcomes to senior management, highlighting trends and areas for improvement.

Key Competencies

• Results-driven with a focus on customer expectations.
• Adaptability and responsiveness to change.
• Expertise in technology and sales tools.
• Strong interpersonal, communication, and motivational skills.
• Presentation and facilitation excellence.
• Leadership and supervisory capabilities.
• Creativity and innovation in training delivery.
• Robust project management skills.