Sales Administration & Operations

Categories

• 
  Beverage
• 
  Snacks & Cereals (Food
  Industry)
• 
  Oils & Fats
• 
  Home & Personal Care (HPC)

Role Purpose

The Lead Sales Administration & Operations role is responsible for leading sales administrative functions and operational execution for an assigned FMCG category. The role supports revenue delivery through strong back-office management, accurate documentation, system integrity, cross-functional coordination, and effective customer and distributor engagement.

Key Responsibilities

Sales Administration & Back-Office Operations

• 
  Lead and manage the sales administration team to support category revenue targets and sales execution.

• 
  Oversee all sales administrative activities, including order processing, documentation, invoicing coordination, and customer account management.

• 
  Ensure accuracy, completeness, and timeliness of sales documentation in line with company policies and controls.

Systems, Reporting & Controls

• 
  Ensure effective use of
  SAP or other ERP systems
  for order management, invoicing, reporting, and customer data integrity.

• 
  Prepare and analyse sales reports, dashboards, and operational metrics using ERP systems and advanced Excel.

• 
  Maintain strong operational controls to support audits, compliance, and governance requirements.

Cross-Functional Coordination

• 
  Work closely with
  production, dispatch, logistics, and supply chain teams
  to ensure timely order release and delivery.

• 
  Coordinate with finance on invoicing accuracy, credit controls, and customer account reconciliation.

• 
  Act as the key operational link between sales, operations, and finance teams.

Customer & Distributor Management

• 
  Build and maintain strong working relationships with key customers, distributors, and business partners.

• 
  Support customer satisfaction and repeat business through efficient service delivery and issue resolution.

• 
  Monitor service issues and escalate operational risks that may impact revenue or customer relationships.

Planning, Analysis & Improvement

• 
  Analyse market trends, competitor activity, and sales performance to identify growth and efficiency opportunities.

• 
  Develop, implement, and continuously improve sales operations procedures, including reporting, inventory oversight, and planning coordination.

• 
  Drive continuous improvement initiatives to enhance efficiency, accuracy, and service quality.

Requirements

Qualifications & Experience

Academic Qualifications

• 
  Bachelor’s degree in Business Administration, Commerce, Supply Chain, or a related field.

Experience

• 
  5–8 years’ experience in
  FMCG sales operations or sales administration
  , with proven leadership responsibility.

• 
  Strong
  administrative and back-office experience
  within an FMCG environment.

• 
  Proven experience coordinating with production, dispatch, and supply chain teams.

Systems & Skills

• 
  Strong hands-on experience with
  SAP or similar ERP systems
  (mandatory).

• 
  Advanced Excel and reporting capability.

• 
  Strong leadership, coordination, and stakeholder management skills.

• 
  High attention to detail and strong process orientation.

Key Competencies

• 
  Sales operations and administrative leadership

• 
  Process management and documentation control

• 
  Cross-functional coordination

• 
  Analytical and data-driven decision making

• 
  Customer and distributor relationship management

• 
  Strong communication and problem-solving skills

Preferred Background

• 
  Experience in
  Beverage, Snacks & Cereals, Oils & Fats, or Home & Personal Care (HPC)
  FMCG categories.

• 
  Experience working in structured, high-volume FMCG environments.