This position serves as the principal HMSA contact in sales and developing relationships with employer groups and consultants in the MRG and small business marketplace. This position requires an in-depth analysis of employer group needs and corporate direction, and the ability to align HMSA product offerings and strategic sales initiatives to those employer group needs in the development of group plan proposals. Primary responsibilities are to develop and execute account strategies to protect market share, promote in-force growth, and secure new business within specific assigned accounts.
This position will identify opportunities through data analysis and extensive knowledge of the healthcare industry in support of HMSA's overall sales strategies, and effectively pursue those opportunities, as well as implement group-specific re-contracting, renewal, and retention strategies. Requires regular employer and customer site visits, service and escalation calls (more than 50% of time spent offsite) with group leaders, and with key decision makers and consultants to conduct benefit and health plan education, develop relationships and acquire new business for HMSA.
The successful candidate will have an in depth understanding of healthcare trends and employer needs, with the ability to align those trends and needs to HMSA product offerings and initiatives.