We are seeking a dedicated Safer Gambling Executive to join our Safer Gambling team. This role plays a key part in protecting customers and ensuring compliance with regulatory requirements by identifying, assessing, and interacting with customers who may be at risk of gambling-related harm.
As a Safer Gambling Executive, you will be responsible for conducting detailed customer risk assessments, initiating meaningful customer interactions, and taking appropriate action in line with Safer Gambling policies. You will work closely with internal teams to ensure a consistent and effective approach to customer protection.
This is a hands-on operational role requiring strong analytical thinking, confidence in handling sensitive conversations, and the ability to make informed decisions in a fast-paced environment.
Responsibilities
Customer Risk Assessment & Monitoring
• Conduct Safer Gambling risk assessments on customers who meet defined thresholds, triggers, or alerts
• Review customer activity, behaviours, and account patterns to identify potential indicators of harm
• Use internal tools and data to assess risk levels and determine appropriate next steps
• Maintain accurate and detailed records of all reviews and actions taken
Customer Interaction & Intervention
• Carry out meaningful customer interactions via outbound calls and written communication
• Engage with customers to understand affordability, source of funds, and overall risk profile
• Handle vulnerable and sensitive customer cases with empathy and professionalism
• Apply appropriate Safer Gambling measures, including restrictions, time-outs, or escalations
Case Management & Escalations
• Manage customer cases from identification through to resolution in line with policy
• Handle escalations where required, ensuring timely and appropriate action is taken
• Refer higher-risk or complex cases to senior team members or management when necessary
Support to Customer Service (CS)
• Provide guidance and support to Customer Service teams on Safer Gambling-related queries
• Assist with SG-related tickets, ensuring consistent and compliant responses
• Help ensure that SG considerations are applied across all customer touchpoints
Cross-Functional Collaboration
• Work closely with teams such as Customer Service, CDD, AML, Fraud, and Payments
• Share relevant information to support customer risk assessments and decision-making
• Contribute to a joined-up approach to customer protection across the business
Compliance & Policy Adherence
• Ensure all actions are aligned with UKGC requirements and internal Safer Gambling policies
• Maintain a strong understanding of regulatory expectations and apply these in daily work
• Handle all customer data in a sensitive and confidential manner
We are dedicated to promoting safer gambling practices to ensure a responsible and enjoyable experience for all our customers. We prioritise player safety and well-being, providing resources and support for those who may need assistance. Our commitment to responsible gambling is integral to our operations, and we actively promote awareness and education to help our customers make informed decisions. Together, we can create a safer gambling environment for everyone.
What you'll need to succeed
• Experience in a Safer Gambling, Compliance, or customer-facing role preferred
• Strong understanding of customer risk indicators and responsible gambling practices
• Excellent communication skills, particularly in handling sensitive or difficult conversations •
Ability to analyse data and make informed, risk-based decisions
• Comfortable working in a fast-paced operational environment with high volumes
• Strong attention to detail and ability to maintain accurate case records
• Ability to work independently while contributing to team objectives
• Basic proficiency in Microsoft Office tools
Why join a winning team?
Betfred brings benefits and rewards for all our colleagues. But more than that, we create a unique, enjoyable and entertaining environment you will love being part of.
Be rewarded
Feel valued
We will provide you with access to further training and development opportunities as we are real supporters of internal progression and are always looking for people who want to develop their career.
What’s next?
If you think you’re a great fit for the role, and you want to be a part of the Betfred story, click ‘Apply’ and we will be in touch once we’ve reviewed your application.
At Betfred we are committed to promoting equality, diversity, and inclusion (EDI) in our workplace. We believe that a diverse workforce drives innovation and enhances our success. We welcome applications from individuals of all backgrounds, identities, and experiences.
If you require reasonable adjustments during the recruitment process or have specific needs, please let us know, and we will be happy to accommodate you. Join us in creating an inclusive environment where everyone can thrive.
Betfred is a leading betting and gaming company that has been at the forefront of the industry for over 50 years. With over 1300 shops and 9500 employees, we are constantly pushing ourselves to innovate and improve, and we are always on the lookout for the best talent to join our team.
In 2019, we entered the US sports betting market as Betfred Sportsbook, and we now operate in 10 states. We have also recently established a new presence in South Africa, with over 50 betting halls, and we own a majority stake in Lottostar, South Africa's largest online betting company.
At Betfred, our mission is to provide our customers with the best possible service, products and experience while ensuring responsible gambling. We believe our employees are our greatest asset and we are committed to providing them with the training and development they need to succeed. We offer a range of career opportunities, from retail positions in our shops to roles in our head office.
We are also dedicated to giving back to the communities in which we operate. Through our Betfred Supports initiative, we support a range of charities and community initiatives.
Join us on our journey and be a part of the Betfred team.
