Local applicants welcome.

Location: Belgrade, Serbia

Role: Permanent

Reporting to: RRP Manager Adriatica

 RRP Brand Manager Adriatica

We are looking for a passionate and commercially minded Brand Manager with a proven track record in brand building, portfolio management, and cross-functional project leadership. We are seeking someone with an agile mindset who thrives in a dynamic and fast-changing business environment.

In this role, you will lead the development of the Reduced-Risk Products (RRP) strategy while also leading and developing RRP Brand team, fostering collaboration, engagement, and high performance. You will orchestrate cross-functional collaboration to successfully deliver new product launches and portfolio initiatives, translating the global strategy into impactful local execution and driving sustainable business growth.

Position

• Lead, coach, and develop the RRP Brand team, promoting JTI Values

• Develop and execute the RRP brand strategy in line with local, global and regional business priorities

• Manage the RRP portfolio, including devices, consumables, and accessories, while driving portfolio optimization and commercial KPIs

• PLMs management, Packaging development & NPD process coordination

• Develop pricing strategies and recommend portfolio positioning to maximize business performance

• Monitor market performance, consumer insights, and competitive landscape to identify growth opportunities and recommend strategic actions

• Prepare and present strategic business updates, including ASP, Deep Dive, Portfolio Plan, and other key presentations for Local EXCOM, Region, and HQ

• Lead agency selection processes through bidding and manage external agency partnerships to ensure high-quality execution

• Develop integrated brand communication plans, including visual campaigns, own retail assets, digital content, and consumer-facing materials

• Ensure consistent adaptation of the global brand identity, visual guidelines, and communication assets to the local market

• Develop PR plan

• Drive internal engagement, education, and communication initiatives to build organizational understanding and advocacy for the RRP portfolio

• Collaborate closely with Marketing, Sales, Finance, Legal,Demenad Planing&Logistic, Corporate Affairs&Communication, and Regional/HQ teams to ensure flawless execution of strategic initiatives

Requirements

• Proven experience in Brand Management, Portfolio Management, and market analysis

• Strong project management skills with a successful track record of leading complex cross-functional initiatives involving multiple internal and external stakeholders

• Excellent analytical, presentation, and storytelling skills, with the ability to develop compelling business cases and present recommendations to senior stakeholders

• Minimum 5 years of relevant experience in FMCG Marketing; experience in Brand Management is considered a strong advantage

• Strong commercial acumen and strategic thinking

• Agile mindset, proactive approach, and ability to work effectively in a fast-paced environment

• Excellent communication and stakeholder management skills

• Advanced Excel skills

• Fluent in both English and Serbian