XPENG

Robotaxi 用户与策略运营(派遣)

XPENG  •  Onsite  •  4 hours ago
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Job Description

Robotaxi 用户与策略运营(派遣)

广州

劳务

Robotaxi业务板块

职位描述

  1. 运营计划与项目推进 负责 Robotaxi 用户运营体系框架搭建与迭代,完善细化季度运营规划,根据产品排期等灵活调整项目优先级,沉淀可复用的运营方法论。 2.用户活跃策略 针对话题、场景活动与社群运营,用户调研与分层管理,按人群制定差异化沟通与策略。 3.项目管理 承接合作方专项沟通需求,推进项目节奏落地,如信息透传、调研协助、产品实测等。 4.用户成长体系 设计成长体系(积分/勋章/等级)与会员权益体系,提升用户打车粘性与复购率。

职位要求

1、五年以上工作经验,其中三年以上互联网用户运营/策略运营/增长运营经验; 2、用户思维和结果导向,具备策略制定能力,有互联网线下用户运营、活动运营等方面经验者优先,有网约车/Robotaxi/本地生活经验尤佳; 3、熟悉裂变增长、社群运营、分层运营、成长体系等玩法,有可复盘的成功案例; 4、具备优秀的沟通能力和协作能力,具备较强责任心与自驱力。

投递

XPENG

About XPENG

XPeng is a leading Chinese Smart EV company that designs, develops, manufactures, and markets Smart EVs that appeal to the large and growing base of technology-savvy middle-class consumers. Its mission is to drive Smart EV transformation with technology and data, shaping the mobility experience of the future. In order to optimize its customers’ mobility experience, XPeng develops in-house its full-stack advanced driver-assistance system technology and in-car intelligent operating system, as well as core vehicle systems including powertrain and the electrical/electronic architecture. XPeng is headquartered in Guangzhou, China. In 2021, the Company established its European headquarters in Amsterdam, along with other dedicated offices in Copenhagen, Munich, Oslo, and Stockholm.The Company’s Smart EVs are mainly manufactured at its plant in Zhaoqing and Guangzhou,Guangdong province.

For more information, please visit https://heyxpeng.com.

Industry
Automotive & Mobility
Company Size
1,001-5,000 employees
Headquarters
Guangzhou, CN
Year Founded
2014
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