Sports betting, gaming and interactive entertainment is changing, and we’re leading that change. By putting people first. By placing exciting, engaging and entertaining experiences at more fingertips than ever before. We're pulling into pole position by pushing boundaries further. With innovation. With technology. But most importantly, with people like you. Because when you join Entain, it’s your game. So let’s win together.
We’re looking for a commercially minded Retention Analytics Manager to turn customer data into actionable insight that drives player engagement, value, and long-term loyalty. Sitting at the heart of the lifecycle and CRM ecosystem, this role is responsible for understanding customer behaviour across gaming and sports, identifying opportunities to improve retention, and shaping data-driven strategies that increase customer lifetime value while optimising promotional investment.
You’ll partner closely with CRM, Commercial, Product and Marketing teams to deliver high-impact analysis, support test-and-learn initiatives, and build robust measurement frameworks that evaluate performance across the customer journey. This role blends strategic thinking with hands-on analytics — from deep-dive behavioural insight and segmentation development to forecasting, bonus efficiency analysis, and lifecycle performance tracking.
Success in this role means translating complex data into clear commercial narratives, influencing stakeholders at all levels, and ensuring retention activity is targeted, measurable, and aligned to broader business and regulatory objectives.
Key responsbilities
At Entain, we know that signing top players requires a great starting package, and plenty of support to inspire peak performance. Join us, and a competitive salary is just the beginning. Working for us in the London, you can expect to receive great benefits like:
And outside of this, you’ll have the chance to turn recognition from leaders and colleagues into amazing prizes. Join a winning team of talented people and be a part of an inclusive and supporting community where everyone is celebrated for being themselves.
Should you need any adjustments or accommodations to the recruitment process, at either application or interview, please contact us.
Equal Opportunities.
If you need any reasonable adjustments at any stage of the recruitment process, please contact us and we'll support you.
We're committed to creating a diverse, equitable and inclusive workplace where everyone feels valued, respected and able to be themselves.
We're an equal opportunities employer. We welcome applications from everyone and we do not discriminate based on race, colour, nationality, ethnic or national origin, religion or belief, sex, gender identity or expression, sexual orientation, age, disability, marital or civil partnership status, pregnancy or maternity, or any other status protected by law.
We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate, ensuring ethical and compliant hiring practices globally.
Welcome to Entain.
Our journey as Entain began when we evolved from GVC Holdings on 9th December 2020, but our brands have been paving the way and making history since the 1880s.
Today, we’re one of the world’s largest sports betting and gaming entertainment groups – a FTSE 100 company that is home to more than 25 widely recognised brands, such as bwin, Coral, Foxy, Gala, Ladbrokes and partypoker.
But that’s just the beginning. We’re constantly broadening our horizons and expanding our global influence. For example, our partnership with MGM Resorts International has allowed us to make waves in the US by powering BetMGM with our bespoke and top-of-the-line technology.
It’s with this unique technology that we’re revolutionising our industry, and we’re boldly working towards being THE world leader in sports betting and gaming. Really though, it’s the people that truly make us who we are. There’s over 30,000 of us around the world and counting, but we all play for the same team.
We’re proud to promote a culture that shatters barriers to unite, and encourages uncompromised diversity of background, thought and experience. When we win, we win together.
If you share our values and want to be part of the revolution, we want you on our team. With offices across 19 different countries, we have an excellent history of identifying and nurturing the finest talent on a global scale. We’re all about putting our customers at the heart of the action and, with us, you can help bring moments of excitement into people’s lives.
At Entain, it’s your game. We’re ready to play – are you?
