Location: Victoria, BC
Compensation Range: $63,000-$73,000 annually (dependent on experience)
Are you an experienced retail leader who brings both heart and discipline to work? Do you thrive at the intersection of people, purpose, and performance?
At Fjällräven, our stores are more than places to shop: they're gateways to the outdoors. We inspire curiosity, share knowledge, and help guests feel truly at home in nature. As a Store Manager, you'll lead a high-performing team with confidence and care, creating exceptional guest experiences while driving strong business results and living our values every day.
Click here to learn more about Fjallraven benefits, including:
RRSP/DPSP program to support your long-term financial wellbeing
Comprehensive health and wellness benefits, including medical, dental, and vision coverage
Generous paid time off to rest, recharge, and get outside
Product discounts and access to Fjällräven outdoor events
A strong commitment to sustainability, quality craftsmanship, and responsible business practices
As Store Manager, you'll take full ownership of store performance, leading people, operations, and community engagement in a way that reflects Fjällräven's mission and premium brand standards.
Lead & develop a high-performing team
Recruit, train, coach, and develop a motivated team aligned with Fjällräven's values
Foster an inclusive, collaborative culture built on trust, accountability, and continuous learning
Set clear expectations and provide ongoing feedback through regular 1:1s and performance reviews
Deliver exceptional guest experiences
Model and reinforce GUIDE service standards to ensure every guest feels welcomed, informed, and inspired
Drive sales conversion through knowledgeable, personalized service and strong team engagement
Own store operations & financial performance
Create effective schedules, oversee timecards, and ensure labor and policy compliance
Manage store expenses, analyze KPIs and P&Ls, and implement strategies that drive profitable growth
Ensure adherence to SOPs, safety protocols, loss prevention, and operational best practices
Champion product & visual excellence
Collaborate on product assortments and oversee visual merchandising to reflect brand and seasonal priorities
Manage inventory lifecycle, including new product flow, markdowns, transfers, and bi-annual inventory counts
Build community & brand presence
Cultivate strong relationships with local organizations and partners
Plan and execute brand-right community events and manage store marketing and event budgets
Lead sustainability in action
Embed sustainability into daily store operations, from waste reduction to energy stewardship
Educate guests and team members on Fjällräven initiatives such as the Arctic Fox Initiative and Down Promise
You're a values-driven leader who knows how to balance strategy with humanity. You've led teams through change, delivered strong results, and find meaning in connecting people to purpose-driven products and experiences.
You bring:
At least 2 years of retail leadership experience (store manager, assistant manager, or multi-store leadership preferred)
Proven success driving sales, managing expenses, and achieving operational goals
A strong track record of building positive team culture and developing others
Deep understanding of retail operations, including scheduling, labor planning, inventory, and compliance
A hands-on, solutions-oriented leadership style with excellent communication and organizational skills
Passion for sustainability, the outdoors, and the Fjällräven mission
Fjällräven has connected people to nature since 1960. Our premium, long-lasting gear supports meaningful outdoor experiences around the world. Join a legacy rooted in sustainability, curiosity, and a deep respect for the natural world, and help inspire the next generation of outdoor explorers.
✨ INTERESTED?
Tell us what excites you about this opportunity and how your leadership style aligns with Fjällräven's mission. Please complete our brief online application, and help others feel at home in nature!
Fenix Outdoor is committed to continually striving to create and promote a diverse and inclusive workplace for all employees. We provide equal employment opportunities. Our goal is to create a safe, fair and friendly work environment where everyone feels welcome and can thrive.
In 1960, Åke Nordin founded Fjällräven in the Swedish town of Örnsköldsvik. Since then, Fjällräven has made a commitment to high quality and high-end design, while staying true to our mission of developing timeless, functional and durable outdoor equipment, acting responsible towards people, animals and nature and inspiring people to get outside.
We want to inspire and enable more people to experience nature. We do this by developing clothing and equipment that make the outside safer, warmer, dryer and generally more enjoyable. And by running events that provide the framework and support to make nature more accessible.
We’re a team of nature lovers, some more experienced than others, that likes to spend as much time outdoors as possible. In our offices and our stores we are designers, product developers, buyers, administrators, marketers, communicators, sales staff, customer service reps and business developers. In nature though, we’re all the same.
Do you want to help us to inspire and enable more people to walk with nature? We're always interested in people who want to join our trek. Welcome to visit our career site http://career.fjallraven.com/
