Kraft Heinz

Retail Sales Director

Kraft Heinz  •  Mexico (Onsite)  •  3 hours ago
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Job Description

Objective:

The Retail Sales Director will lead Kraft Heinz Mexico’s retail commercial agenda across Modern Trade, Traditional Trade, Proximity, and E-Commerce, with full accountability for delivering sustainable, profitable growth. This role owns the commercial P&L and is responsible for translating business ambition into clear channel strategies, customer plans, and execution routines that accelerate growth across the market.

This leader will play a key role on the executive leadership team, partnering closely with cross-functional stakeholders to unlock growth opportunities, strengthen commercial capabilities, and deliver short-, medium-, and long-term results. The mandate calls for a strong commercial leader with a track record of delivering outstanding results through operational discipline, high-impact customer partnerships, and high performing teams.

What success looks like

  • Accelerate growth across Mexico retail channels
  • Commit & deliver mindset
  • Strengthen customer partnerships
  • Improve the effectiveness of commercial investments and sales routines
  • Build an execution machine: an engaged, high-performing team that can execute with agility and discipline

Key Activities/ Deliverables:

  • Define and drive the commercial strategy across Modern Trade, Traditional Trade, Proximity, and E-Commerce
  • Lead the commercial P&L, ensuring delivery of NSV, revenue, profitability, and investment effectiveness
  • Translate business priorities into clear customer, channel, and execution plans
  • Build and strengthen senior relationships with key retail partners, creating win-win growth opportunities
  • Identify and close new commercial partnerships that expand reach, growth, and market impact
  • Lead commercial planning, target setting, investment allocation, and performance tracking across channels
  • Ensure strong commercial routines, operating discipline, and compliance with global policies and financial targets
  • Partner closely with Finance, Marketing, Category, and senior leadership to identify growth levers and turn strategy into execution
  • Monitor market, customer, shopper, and competitor dynamics to adapt plans with speed and rigor
  • Develop and inspire a high-performing sales organization, building capability, accountability, and ambition across the team.
  • Number of Reports: 4 direct reports and 20 indirect reports

Competencies (experiences/ Education):

  • 10+ years of experience in Channel Sales, Business Development, Key Account Management, or Commercial Leadership, within consumer goods
  • Strong experience leading retail chain accounts and multi-channel commercial strategies
  • Proven ability to combine strategic thinking with strong operational execution
  • Experience owning or strongly influencing commercial P&L decisions
  • Strong understanding of retail selling initiatives, including category management and information-based selling
  • Advanced English
  • Bachelor’s degree required; business-related studies preferred

Skills (Knowledge/ Capabilities):

  • Strong negotiation, influencing, and stakeholder leadership skills
  • Ability to build high-performing teams and lead through growth and transformation
  • Effective communicator in both Spanish and English

Location(s)

Mexico, D.F.

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes

Kraft Heinz

About Kraft Heinz

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. While Kraft Heinz is co-headquartered in Chicago and Pittsburgh, our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.

We spark joy around mealtime with our iconic brands, including Kraft, Oscar Mayer, Heinz, Philadelphia, Lunchables, Velveeta, Maxwell House, Capri Sun, Ore-Ida, Kool-Aid, Jell-O, Primal Kitchen, and Classico, among others.

No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 37,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!

Industry
Food & Beverage
Company Size
10,000+ employees
Headquarters
Chicago, IL
Year Founded
2015
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