The State Regional Manager is responsible for leading the operational and commercial performance of all Lovisa stores within an assigned state or geographic territory. This role drives sales growth, develops high-performing District Managers and Store Managers, ensures exceptional customer experiences, and maintains compliance with company standards and policies. The State Regional Manager partners closely with Recruitment, Human Resources, Loss Prevention, and Operations teams to execute business initiatives and support continued expansion.
Must have regional manager experience in multi-unit retail & fashion.
Key Responsibilities
Sales & Business Performance
Deliver and exceed sales, payroll, and profitability targets across the assigned region.
Analyze key performance indicators (KPIs) and implement action plans to drive results.
Monitor daily, weekly, and monthly business trends.
Identify opportunities to increase conversion, average transaction value, units per transaction, and customer retention.
Lead execution of promotional campaigns and company initiatives.
Leadership & Team Development
Recruit, coach, and develop District Managers and Store Managers.
Build succession plans for leadership positions throughout the region.
Conduct regular performance reviews and development conversations.
Foster a culture of accountability, recognition, and continuous improvement.
Support onboarding and leadership training initiatives.
Recruitment & Talent Management
Partner with the People & Talent team to attract and retain top talent.
Ensure management vacancies are proactively filled.
Review hiring metrics and recruitment pipelines.
Participate in interviews for key leadership positions.
Promote diversity and inclusion throughout the hiring process.
Operational Excellence
Ensure stores consistently meet Lovisa's visual merchandising, operational, and customer service standards.
Conduct regular store visits and audits.
Monitor inventory management and stock control practices.
Ensure execution of new store openings, relocations, and store refresh projects.
Drive consistency across all locations.
Lovisa Life:
Lovisa was established in April 2010 and has quickly grown to be one of the world’s leading fast fashion jewellery retailers. We continue our focus on expanding our store network, with over 900+ stores across 37+ countries. Join a high growth international retailer, publicly listed on the ASX.
We believe in supporting diverse cultures and harnessing the unique knowledge and experience of our team. We celebrate our global presence, by supporting our culturally diverse team around the world.
Lovisa Future:
With no plans on slowing down with our continued expansion across the globe. At Lovisa, we are passionate, dedicated, hard-working and fun-loving team players. We are devoted to fashion, style and customer service. All team members are Lovisa ambassadors, who thrive off our Lovisa culture commitments with a can-do attitude.
Lovisa Product:
Lovisa was created out of a need for on-trend fashion jewellery at ready-to-wear prices. Our global trend spotting and innovation design team take inspiration from couture runways and current street style around the world to deliver new, must-have styles to our customers.
We are a fashion-forward jewellery brand that caters to anyone and everyone, with 150 new styles being delivered to stores each week. We give exceptional customer service and apply our core belief, “It’s about the customer, always” in everything we do.
