POSITION SNAPSHOT
Location: Head Office
Company: Nestlé
Business Unit/Division: eBusiness
Full-time
Minimum 3 years' experience in digital marketing ideally on search or 3 years in eCommerce for FMCG business.
A DAY IN THE LIFE…
Manage campaign deliverables with quality in accordance with eCommerce strategy & activation calendar across eRetailers & in sync with sales plans & brand priorities. Work closely with agency partners, key accounts, creative designers & marketing teams in ensuring campaigns are activated in sync and on plan.
Drive eContent building blocks adoption to drive visible improvement of eContent quality & SEO performance on eRetailer by coordinating with brands, key accounts, agency partners to ensure the products content are most up to date & optimized for search behavior (product images, titles, descriptions)
Drive strategic shoppertainment experience to build customer engagement & increase returning visitor to the official stores. (livestreaming, gamification)
Own & manage lower funnel media & marketing activities to accelerate sales on emerging businesses (C&M, Quick Commerce, International Assortment, Tiktok Shop)
Lead in JBP with customer including Shopee, Lazada and Tiktok to negotiate on trade term deal with media strategy
ARE YOU A FIT?
Minimum 3 years' experience in digital marketing ideally experienced on search or 3 years in other function such as eCommerce for FMCG business.
Strong project management & coordination skills in navigating matrix environment.
Strong commercial understanding of digital assets both retailer media and social media/ Google etc.
Creative bent of mind to be able to design specific shopper activations and digital assets to communicate the prop/campaign
Working equation with agency resources and ability to drive accountability and high-quality delivery from E-commerce agencies
Sound analytical and project management skills
Curiosity for Digital& eCommerce landscape and keen interest in enhancing online shopper experiences
Good team working skills – mindset to collaborate and prioritise business goals
Drive for continuous improvement and strong people management skill
As the world’s largest food and beverage company we are driven by a simple aim: unlocking the power of food to enhance quality of life for everyone, today and for generations to come. To deliver on this, we serve with passion, with a spirit of excellence, offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families. Our culture is based on our values rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for the future.
We can trace our origin back to 1866, when the first European condensed milk factory was opened in Cham, Switzerland, by the Anglo-Swiss Condensed Milk Company. One year later, Henri Nestlé, a trained pharmacist, launched one of the world’s first prepared infant cereals ‘Farine lactée’ in Vevey, Switzerland.
Today, we employ around 273,000 people and have factories or operations in almost every country in the world. With our headquarters still based in the Swiss town of Vevey, we had sales of CHF 84.3 billion in 2020.
Our portfolio covers almost every food and beverage category – offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families.
House rules: https://nes.tl/HouseRules
