Job Description

Become a part of Thailand’s no.1 Digital Service Provider, Who strives to provide best services that help people fulfil their dreams.

We are looking for potential candidates who are eager to learn and grow to join our young talent team.

Job Posting Location

BangkokLead the end-to-end strategy, content design, and optimization of the in-store digital media experience across 400+ AIS retail stores. This role is responsible for ensuring highly impactful, engaging, and conversion-driven screen content that seamlessly integrates with our merchandising strategies, enhances the customer journey, and accelerates sales performance.

1. Media Experience Strategy & Journey Design

• Define the overall in-store digital media strategy, ensuring perfect alignment with commercial goals, product inventory, and marketing objectives.
• Map and design the customer journey across all in-store digital screen touchpoints (from store entry and browsing to final conversion).
• Translate complex campaign objectives into engaging motion graphics and compelling visual storytelling concepts.
• Develop tailored creative motion concepts optimized for diverse AIS Shop formats, ranging from standard screens to large-scale and specialized displays.

2. Creative Direction & Content Development

• Lead the conceptual development of in-store media assets, including motion graphics, storyboarding, visual narratives, and multi-format screen adaptations.
• Maintain strict brand governance, ensuring all digital content strictly adheres to AIS brand identity, messaging guidelines, and visual standards.
• Stay at the forefront of digital signage technology, retail media innovations, and motion design trends to continuously elevate the in-store experience.

3. Retail Media Planning & Merchandising Integration

• Collaborate with Marketing, Product teams & Merchandising to translate campaigns into store-level media execution plans.
• Align content sequencing & scheduling strategy with New Product launches, Promotions or Key retail events.

4. Performance Optimization

• Define, monitor, and report on retail media effectiveness KPIs (e.g., audience engagement proxies, dwell time, and direct sales uplift contribution).
• Continuously analyze and optimize the content mix, playback frequency, and screen utilization based on performance data and store traffic insights.
• Review, quality-assure, and approve all final creative outputs and digital assets before deployment.
• Manage and evaluate the performance of external creative agencies and production vendors (if any) to ensure high-quality and timely deliverables.

Qualifications

• Bachelor’s degree in Motion Graphics, Digital Media, Visual Communication, Creative Multimedia, Marketing, Business Administration, or a related field.
• Minimum 3–5 years of proven experience in Digital Signage Content Management, Motion Design, Retail Media, or Creative Direction (Experience within retail environments or consumer electronics is highly advantageous).
• Strong proficiency in visual storytelling, storyboarding, and evaluating motion graphics concepts.
• Solid understanding of Digital Signage Software/Content Management Systems (CMS).
• Familiarity with design tools (e.g., Adobe Creative Suite) to effectively communicate with and review work from creative teams/vendors.
• Ability to bridge the gap between creative visual design and commercial/supply chain KPIs (understanding how media drives inventory turnover).
• Exceptional communication skills to collaborate effectively with cross-functional teams (SCM, Marketing, Sales) and manage external vendors.
• A data-driven mindset with the ability to handle ambiguity and thrive in a fast-paced, dynamic retail environment.

Recruiter

Aksorn Peuchsing (อักษร พืชสิงห์)