Job Description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

Digital Marketing professional with solid experience in Retail Media, UX, and product catalog management,

providing strategic support to Marketing and Sales teams while leading e-commerce media strategy and digital experiences for Mattel across LATAM. Accountable for defining and executing strategic plans with key retailers (Amazon, Mercado Libre, Walmart), developing full-funnel campaigns and Joint Business Plans (JBPs) to maximize brand growth and visibility. Also responsible for managing LATAM traffic campaigns, driving visits to Shop Mattel for 1st Party Data collection and to retailers during key commercial periods (e.g., Hot Sale, Christmas), aligned with monthly sales priorities.

Leads the user experience for Shop Mattel in Mexico and Brazil, ensuring the timely update of key content,

strategic portfolio prioritization, and continuous improvements in navigation, search, and product layout, with a strong focus on where to buy strategies.

In coordination with the Marketing team, ensures accurate product catalog management, including translation,

updates, and optimization for e-commerce channels.

Additionally, manages external agencies and coordinates cross-functional teams to guarantee efficient execution of initiatives and achievement of business objectives.

What Your Impact Will Be:

• Lead the Retail Media strategy for LATAM, with focus on key accounts such as Amazon, Mercado Libre, and Walmart.
• Design, negotiate, and execute Joint Business Plans (JBPs) with strategic partners to drive sustained business growth and strengthen long-term brand presence.
• Define and implement full-funnel marketing campaigns, ensuring alignment with commercial and strategic objectives.
• Manage and optimize media investment budgets, ensuring efficient allocation of resources and ROI.
• Manage traffic campaigns for LATAM, driving visits to Shop Mattel to collect 1st Party Data and to retailers during key commercial periods (e.g., Hot Sale, Christmas), ensuring alignment with monthly sales priorities.
• Collaborate closely with commercial teams to align objectives and build long-term strategic plans that reinforce Mattel’s market position.
• Develop and implement the mid- and long-term Retail Media vision, integrating it into regional planning and the company’s global objectives.
• Coordinate with cross-functional teams (Marketing, Sales, Finance, E-Trade) and external agencies to ensure seamless execution of initiatives.
• Monitor and analyze campaign performance, delivering reports and recommendations for continuous improvement.
• Oversee asset development, A/B testing, and ongoing optimization based on data insights.
• Manage and develop a team composed of one internal Mattel resource and one implant, ensuring alignment, training, and high performance.
• Define and manage audience clusters, designing tailored customer journeys aimed at boosting engagement and conversion.
• Implement loyalty strategies and automated flows to drive retention, repeat purchases, and customer lifetime value growth.
• Track and analyze key performance metrics (open rates, CTR, conversions), generating insights and optimization plans.
• Lead the user experience on Mattel’s e-commerce sites in Mexico and Brazil, ensuring intuitive, efficient navigation and strong focus on 1st Party Data collection.
• Coordinate the update of key content for seasonal and commercial events (Children’s Day, Hot Sale, Buen Fin, Christmas, brand launches, among others).
• Manage the prioritization of the strategic portfolio, ensuring proper visibility of key SKUs across the platform.
• Implement continuous improvements in navigation, search engine, and product layout, optimizing the shopping experience and applying SEO practices to drive organic traffic.
• Oversee home takeovers, A/B testing, and digital content (e-content) optimization to maximize campaign performance.
• Ensure proper management, translation, and optimization of the product catalog for deployment across e-commerce channels, in collaboration with the Marketing team.
• Own the product catalog published with external clients, ensuring that titles, descriptions, and all product content are optimized with strategic keywords and fully meet retail readiness standards, maximizing visibility, conversion, and brand consistency across digital sales channels.
• Develop the mid- and long-term e-commerce vision, driving digital experience innovation and strengthening Mattel’s value proposition across owned platforms.
• Provide strategic support to Marketing and Sales teams, ensuring alignment of digital initiatives with business objectives.
• Coordinate and oversee external agencies, ensuring deliverable quality, KPI achievement, and execution efficiency.
• Collaborate with regional and global teams to adopt best practices, standardize processes, and drive digital innovation.
• Prepare executive reports and presentations for internal and external stakeholders, supporting informed strategic decision-making.

Qualifications

What We’re Looking For:

• Non-Graduate in digital marketing

• +7 experience in Digital Marketing, with proven expertise in Retail Media, CRM, and E-commerce UX. and

• Strong background in managing full-funnel campaigns and executing Joint Business Plans (JBPs) with major

retailers (Amazon, Mercado Libre, Walmart or similar).

• Proven ability to manage e-commerce UX projects: content updates, SEO, navigation, product layout

optimization, A/B testing, and catalog management.

• Experience leading and developing cross-functional teams and coordinating with external agencies.

• Excellent collaboration skills with Marketing, Sales, Finance, and Trade teams, aligning strategies with

business objectives

• Strong analytical skills: ability to monitor KPIs, build reports, and provide insights for continuous

improvement.

• Courageous Leader with media experience and with ability and confidence to learn and apply new skills

• Commercially minded, Results driven, pragmatic and decisive mindset, winning mentality, and a strong will to

succeed

• Strong attention to detail with a desire to improve processes and drive team efficiency

• Proactive problem solver/solution-driven with a creative and highly analytical mind-set, able to read and

interpret data and make proactive recommendations based on given insight

• Ability to multitask effectively in a fast-paced environment

• You will be trusted to navigate a Matrix organization, influence people and build strong relationships

internally/externally to drive action

Additional Information

What It’s Like to Work Here:

We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.
  

Who We Are:

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, individuals with disabilities, and those of all sexual orientations and gender identities.