At Brompton, we believe in changing the way people move through cities. Our iconic folding bike is designed, engineered, and built in London – and ridden across the world. With a retail presence in nearly 50 countries, Brompton is more than a bike: it’s a global movement.
As we scale our brand worldwide, a Retail Marketing Executive will ensure a consistent, compelling, and cohesive expression of the Brompton brand and its new Life Unfolded positioning at every retail touchpoint.
We are looking for a Retail Marketing Executive to execute Brompton's retail marketing strategy. This role will help drive Brompton to a best-in-class appearance across our global retail footprint and deliver a premium product positioning in store.
In this role, you will be responsible for delivering impactful retail marketing campaigns across our owned retail, franchise, and dealer network, ensuring a consistent and premium Brompton brand experience in every physical retail environment. You will produce and deploy in-store campaign assets, point-of-sale materials, activation toolkits, and support the successful delivery of seasonal campaigns, product launches, and retail events.
Working closely with Visual Merchandising, Regional Retail Managers, and external suppliers, you will coordinate the production, localization, and distribution of retail marketing materials across our global partner network. You will also support new store and partner openings, helping to create engaging in-store experiences that drive sell-through, strengthen our Partner Programme, and deliver a seamless omnichannel brand experience for consumers.
Brompton offers you an excellent working environment with enthusiastic colleagues who get along, communicate and co-operate well with each other. The working climate is informal, but we work hard. Next to good terms of employment, Brompton offers you the opportunity to work in a responsible and challenging job within a dynamic, international and ambitious environment. We are all proud to be part of Brompton Bicycle Ltd; we all share the same passion and dedication to the company and the product, despite any differences in cultural backgrounds and skills.
Regardless of age, disability, race, gender, religion, sexual orientation, culture, educational background, parental status, neurodiversity or disability - whoever you are, if you’re passionate about your work, curious, relentless and customer-obsessed, we want to hear from you.
The Brompton bike was conceived as a product to help improve city living. It has established itself as the ideal choice for all those who are living or interacting with cities. The bike can be folded to a third of its size in a matter of seconds and is small enough to be taken on all forms of public transport. In fact, 42 Bromptons can fit in one car parking space!
The Brompton bike was first designed by Andrew Ritchie in 1975 opposite the Brompton Oratory in South Kensington, hence the name. The first prototypes were all designed and built in Andrew’s flat and while they were rough and crude, the majority of the key design features were already evident, such as the pivoting rear triangle that allows the rear wheel to fold underneath. Andrew looked for support from various banks and bike manufacturers, but none were willing to support his dream. Julian Vereker, an entrepreneur and the owner of an early Brompton prototype, joined Andrew in 1985 and helped to provide the money which put Brompton into full time production for the first time in 1988. Fast forward to 2016, and Brompton now offers 16.5 million combinations on the bike, every one of which is still made by hand in London.
It is now estimated that there are over 80,000 Brompton bikes in London. Three-time winner of the Queen’s Award for Enterprise, the company sells over 45,000 bikes in 44 countries around the world every year. Sales have been growing at a fast rate with the help of Brompton Junction retail stores in London, Barcelona, Munich, Beijing, Milan, Hamburg, Shanghai, Chengdu, Amsterdam, Tokyo and Kobe.
