Job Description

Role Purpose

The Retail Manager is responsible for leading and driving the performance of MY Premium Lifestyle Brand's retail business across direct/stand-alone stores. The role oversees retail strategy, sales performance, store expansion, visual merchandising, operations excellence, people management, and customer experience to ensure achievement of business objectives and sustainable growth.

Key Responsibilities

1. Business Planning & Retail Strategy

• Develop and execute retail strategies to drive sales growth, profitability, and market expansion.

• Monitor and analyze sales performance, productivity metrics, and business trends to identify opportunities for improvement.

• Responsible for sales tracking, retail performance analysis, sales forecasting, and achievement of business targets and KPIs.

• Support the preparation of management reports, business reviews, and CEO performance indicators.

• Conduct market intelligence and competitor analysis to identify expansion opportunities and optimal store locations.

• Collaborate with Sales and Marketing teams to develop and execute retail expansion plans and growth strategies.

2. Retail Operations & Commercial Performance

• Drive sales performance across across direct/stand-alone stores.

• Develop and execute sales initiatives, promotions, and activation programs to achieve sales objectives.

• Oversee daily retail operations to ensure smooth and efficient store management.

• Monitor store productivity, conversion rates, average transaction value, and customer traffic to maximize commercial performance.

• Ensure compliance with operational procedures, company policies, and retail standards.

3. Store Development & Visual Merchandising

• Lead store planning initiatives, including new store openings, renovations, relocations, and retail expansion projects.

• Ensure visual merchandising standards are consistently implemented and maintained across all retail locations.

• Work closely with Marketing and Brand teams to execute product launches, campaigns, and promotional displays.

• Monitor store layouts, product displays, and customer flow to optimize the shopping experience and sales performance.

4. Inventory & Stock Management

• Monitor stock levels across all stores and counters to ensure adequate product availability.

• Collaborate with Supply Chain and Commercial teams on inventory planning and replenishment.

• Identify stock opportunities and challenges, working closely with Sales Supervisors and Store Managers to optimize inventory productivity.

• Ensure stock accuracy, proper inventory controls, and compliance with stock management procedures.

5. Customer Experience & Service Excellence

• Champion a customer-centric culture across all retail channels.

• Ensure consistent delivery of premium customer service standards aligned with brand values.

• Investigate and resolve customer complaints and service issues promptly and professionally.

• Continuously improve customer experience initiatives to enhance satisfaction, loyalty, and advocacy.

6. People Management & Talent Development

• Recruit, lead, coach, and develop high-performing retail teams across all locations.

• Establish clear performance expectations and monitor team productivity and effectiveness.

• Conduct performance reviews, coaching sessions, and development planning for retail employees.

• Foster a positive and engaged working environment while maintaining team stability and morale.

• Ensure all employees complete mandatory training and development programs aligned with business and brand requirements.

• Support succession planning and talent pipeline development within the retail organization.

7. Policy, Procedures & Compliance

• Develop, implement, and continuously improve retail operational policies, procedures, and standard operating guidelines.

• Establish standards covering customer service, grooming, salesmanship, visual merchandising, and store operations.

• Ensure compliance with company policies, health and safety requirements, and operational standards.

• Conduct regular store audits to ensure consistency and operational excellence across all retail locations.

• Ensure all employees complete mandatory training and development programs aligned with business and brand requirements.

Requirements

• Minimum of 5 - 7 years of experience in brand, category, or business management, with at least 5 years in a leadership role within the luxury, lifestyle brands, electronics, premium consumer brand, and retail industry.

• Bachelor’s degree in Business, Marketing, or a related field; an MBA or equivalent is a plus.

• Strong retail operations and commercial management experience.

• Excellent analytical skills with experience in sales reporting, KPI tracking, and business planning.

Benefits

Do you have what it takes to succeed in a fast-paced and intense environment? Do you thrive on challenges? Do you want to bring innovative ideas to life? Are you keen to abandon the status quo, try new things, embrace failures as lessons, recover fast, yet always pursue excellence?

If so, you are the one we are looking for. JOIN US and let’s grow together.

Championing Diversity, Equity and Inclusion

LUXASIA aspires to build a One Team of talents that reflects the diversity of the communities in our operating markets. LUXASIA is committed to providing equal employment opportunities to all individuals, regardless of their race, colour, religion, gender, sexual orientation, age, disability, nationality or ethnic origin, cultural background, social group, marital status, or any other characteristics as provided by law.

To explore other careers opportunities, visit our careers page . If you have a question for us, please drop us an email here.

We regret to inform you that only shortlisted candidates will be contacted. Thank you.

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Note To Staffing Agencies

Please DO NOT contact LUXASIA’s employees or Talent & Excitement (T&E) team in an attempt to present candidates for our roles. LUXASIA has our own panel of appointed agencies that we work with. Any agency who is interested to work with us must obtain prior written approval from LUXASIA’s T&E team before you submit candidates’ resumes, and then only in conjunction with a valid fully executed contract for service and in response to a specific job opening. LUXASIA will not pay a fee to any Agency that does not have such agreement in place. Thank you for your understanding.