Job Summary

Category & Performance Management

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  Lead the implementation of lubricants activities and initiatives across the retail network, ensuring alignment with business objectives.

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  Monitor and evaluate monthly retail lubricants performance, including product mix and profitability analysis.

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  Drive growth in sell-out volumes through effective category management and premiumization strategies.

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  Roll out and maintain the revised lube bay offer consistently across all retail sites.

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  Support in the development and execution of the overall lubricants category plan to achieve business goals.

Market & Competitor Analysis

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  Track and analyze lubricants pricing, competitor activities, and market trends in collaboration with marketing teams.

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  Identify opportunities for improvement and recommend data-driven actions to enhance market share and profitability.

Retail Operations Support

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  Coach, train, and motivate retailers and site staff to improve lubricants sales performance.

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  Drive site-level initiatives to promote
  Availability, Visibility, and Active Selling (AVA)
  for lubricants, ensuring:

  • 
    Availability:
    Adequate stock levels and fulfillment of availability KPIs.

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    Visibility:
    Effective merchandising and adherence to planogram standards at the forecourt.

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    Active Selling:
    Strong sales engagement through On-Site/Lube Sales Staff (OS/LSS) programs.

Marketing & Execution

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  Support the execution of lubricants marketing campaigns and promotional activities at retail sites.

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  Ensure compliance with all Health, Safety, Security, and Environment (HSSE) requirements in lubricants operations.

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  Verify the accuracy of monthly retail lubricants forecasting in collaboration with the lubricants operations manager.

Reporting & Analysis

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  Compile, analyze, and present lubricants performance data and key business insights.

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  Recommend actions to optimize category performance and improve site-level execution.

Requirements

Qualifications & Experience:

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  Bachelor’s degree in
  Sales, Marketing, Business, or a related field.

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  Minimum of
  3 years’ experience
  in category management, preferably within the lubricants or retail sector.

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  Strong understanding of merchandising, purchasing, financial analysis, and stock control.

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  Prior experience in retail operations is an added advantage.

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  Demonstrated ability to analyze and integrate consumer, shopper, customer, and category insights to deliver effective business solutions.

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  Strong analytical and commercial acumen

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  Excellent communication and presentation skills

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  Results-oriented with strong execution skills

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  Ability to influence and motivate cross-functional teams

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  Proficiency in MS Office and data analysis tools