Job Description

Retail & Event marketing Manager - NLDiemenFull-timeInternet / Electronics / Games - MarketingResponsibilitiesManage targeted model and brand campaigns
Implement model & new product launch tactics in NL
Coordinate retail marketing activities across XPeng showrooms and agent-operated.
Act as the key marketing contact for local agents, supporting them with campaign execution, in-store activations, and POS materials.
Ensure consistent implementation of XPeng brand guidelines across all retail environments.
Support agents in local marketing initiatives while aligning with XPENG strategy and objectives.
Monitor marketing performance and gather insights from agents and sales teams.
Event Planning & Execution
Identify, propose, and support national marketing opportunities and large-scale events that strengthen XPeng’s brand presence and business objectives.
Plan, coordinate, and execute marketing events including vehicle launches, test-drive events, roadshows, guerilla activations, and partner events.
Manage end-to-end event logistics: venues, suppliers, agencies, staffing, materials, timelines, and budgets.
Represent XPeng on-site during events, ensuring premium brand presentation and smooth execution.
Coordinate with local agents to drive event attendance, lead generation, and follow-up.
Cross-Functional Collaboration between NSC and agents
Work closely with NL marketing colleagues, sales, and operations teams to align local execution with regional and global campaigns.
Support rollout of centrally developed campaigns within an agent structure.
Secure brand and product information towards the retail agents (dealers)
Assist in localization of marketing and campaign assets for Dutch markets.
Track KPIs for all marketing activities and contribute to post-activity reporting and insights.
Customer Engagement & Market Feedback
Engage directly with customers and prospects at retail locations and events.
Collect qualitative feedback and market insights to support continuous improvement of customer experience and activations.
Evaluate event and partnership opportunities (automotive, lifestyle, technology, sustainability, and mobility-focused) aligned with XPeng’s positioning.Qualifications-- Apply