Job Description

5.11 is a community, a lifestyle, and a trusted source for purpose-built clothing and gear, we are pioneers in purpose-built solutions for those who embrace challenges and push boundaries. With stores across the U.S., we provide purpose-built clothing and gear for outdoor adventurers, urban explorers, and fitness enthusiasts. Our mission? To equip and empower customers to be ready for anything while delivering a mind-blowing shopping experience.

As a District Manager, you’ll oversee a district of 5.11 stores, ensuring operational excellence and consistently delivering exceptional customer service. In this role, you’ll mentor, coach, and inspire Store Managers, empowering them to achieve ambitious sales goals, build high-performing teams, and embody the values that define 5.11 as an industry leader.

If you’re passionate about driving results, developing teams, and creating exceptional customer experiences, we’d love to meet you!

What You’ll Do:

• Foster a strong customer-first culture, ensuring stores embody 5.11’s values and brand promise.
• Lead a district of stores, ensuring consistency in delivering unforgettable customer experiences.
• Oversee hiring, training, and development initiatives to build high-performing teams.
• Inspire, coach, and develop Store Managers and their teams to exceed sales goals and operational standards.
• Conduct regular stores visits to assess operations, provide feedback, and ensure alignment with company objectives.
• Analyze performance metrics to identify opportunities, address challenges, and implement solutions across your district.
• Roll up your sleeves on the sales floor, modeling excellent service and sharing your passion for our products.
• Partner with senior leadership to execute strategies that drive regional growth and profitability.
• Act as a brand ambassador engaging with local communities to build awareness, establish relationships, and make 5.11 the go-to destination for purpose-built gear.

What We’re Looking For:

• A customer-focused mindset: Passion for delivering exceptional service and solving customer problems.
• Leadership experience: Managing multiple retail locations, preferably in outdoor or specialty retail.
• Operational expertise: Strong track record of driving sales, managing budgets, and achieving operational goals.
• Team builder: Ability to coach and develop leaders, fostering a culture of growth and accountability.
• Enthusiasm for tactical or outdoor gear: Helps connect with customers and inspire teams authentically.
• Tech-Savvy: Comfortable with tools like Microsoft Office Suite and retail POS systems.
• Flexibility: Open to travel (up to 60%) and working a varied schedule, including evenings, weekends, and holidays.

We believe successful leaders at 5.11 demonstrate these core attributes:

• Competitive: Always aiming to improve and raise the bar for customer service.
• Assertive: Confident with a strong sense of self and values​.
• Grit: Resilient and passionate about achieving team goals.
• Engaging: Approachable, fully involved, and committed to supporting team and customer needs.
• Energetic: Driven to get things done and inspire others to do their best.

What’s in It for You:

• Competitive salary with performance-based incentives.
• Comprehensive health, dental, and vision benefits to keep you ready for anything.
• Career growth opportunities with a fast-growing brand that values its team.
• Employee discounts.
• The chance to lead with purpose, inspire a love for adventure, and make a real impact on people’s lives.

Pay Range: $90,000-$115,000 annually plus bonus based on experience

5.11 offers a best-in-class benefits program including: medical, dental and vision insurance; a 401(k) program with employer match; employer-paid basic life and AD&D insurance. Additionally, employees can choose from several voluntary benefits including: Hospital Indemnity/Accident insurance; Flexible Spending Account/Health Saving Account; Employee Assistance Program; Paid Time Off/Paid Holidays/Sick Time; Casual Dress Code; and Employee Discounts.

*If you are a regular full-time employee working at least 30 hours per week, you and your eligible dependents may participate in 5.11’s benefits program.*

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