Retail and Digital Marketing Manager
Reporting to the Business Head

Our client, a leading diagnostics company in Kenya, is on the lookout for a dynamic and innovative
Retail and Digital Marketing Manager
to lead their retail digital marketing initiatives. This role is all about leading & driving the Retail Digital Initiatives, programs, technology & Systems experience across their chain of diagnostic centers in Kenya. If you are a creative trendsetter with bold ideas to enhance retail conversions through digital channels, we’d love to connect!

Role Profile:

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  Crafting and executing a winning Retail-Digital Marketing Strategy to drive business goals.
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  Deliver retail business targets across diverse customer segments (B2C) and other channels.
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  Building a strong digital brand presence and fueling consumer demand through innovative campaigns.
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  Develop and Lead Successful Marketing Campaigns & Promotions both online and offline.
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  Revolutionize their digital penetration & offerings while driving demand on digital platforms.
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  Conducting marketing Research and converting these insights into deployable initiatives & offerings.
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  Design & Deploy media materials for successful client campaign programs & related activities.
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  Lead & own targets on conversion metrics – Driving telehealth initiatives, projects & solutions
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  Leading customer Promotional campaigns – on upselling; cross-selling; & awareness initiatives

Requirements

Relevant experience:

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  A background in innovative marketing and familiarity with digital technology platforms.
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  Brand Management Experiences – both new product launches & seasoned product offerings
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  Solid web analytics tools like Google Analytics to measure performance and optimize campaigns.
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  A deep understanding of current digital trends and their application in retail marketing.
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  A strong sense of creativity and innovation, paired with the ability to think outside the box.
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  Exceptional interpersonal skills and a proven ability to collaborate across teams.

If you’re excited to shape the future of retail-digital marketing for a leading brand, this could be your next big challenge.