Job Description

Company Description

At Gray Mackenzie Retail Lebanon (GMRL), we’ve been shaping the retail landscape since our inception in 1996. As a pioneer in the ownership and operation of supermarkets and hypermarkets, we’re driven by one core mission: to “Live Life Generously.”

From the day we reintroduced Spinneys to Lebanon, we’ve continued to innovate and expand. Whether it’s being generous with quality through Spinneys, generous with quantity at Happy Discount Store, or generous with time at Grab’n Go, every division we operate focuses on enriching the lives of our customers.

Our retail portfolio has grown, we expanded further in 2019 with Mackenzie Distribution, F&B, and Production, diversifying our reach and ensuring a seamless, top-quality shopping experience across Lebanon. In recent years, Monoprix and NokNok have joined the GMRL umbrella, bringing even more options to our customers. Our journey doesn’t stop there. With our eye on future growth, we are preparing to expand across the region.

Job Description

Job Overview:

The Retail Communications Manager is responsible for planning, implementing, and evaluating marketing and communications activities across GMRL’s retail operations. The role covers retail campaigns, promotions, in-store communication, store openings, events, csr and digital communication, ensuring alignment with the company’s overall strategy, commercial objectives, and customer experience standards.

Duties and Responsibilities:

Strategy Development:

• Develop and implement retail marketing and communications plans aligned with GMRL’s business objectives and commercial priorities.
• Manage the annual retail communications calendar, covering seasonal campaigns, promotions, store openings, launches, and events.
• Oversee the development of advertising and communication materials across outdoor, print, digital, and in-store channels.
• Ensure consistent messaging and visual identity across retail communication touchpoints, while respecting each retail concept’s positioning.

Collaboration & Relations Management:

• Work closely with commercial, operations, digital, customer experience, and other relevant teams to identify communication needs and develop coordinated plans.
• Coordinate with store teams to ensure timely and effective implementation of campaigns, promotions, and in-store communication.
• Manage relationships with advertising agencies, media partners, production suppliers, printing houses, and event providers.
• Coordinate with suppliers and business partners on joint promotions, activations, and retail visibility opportunities.
• Guide team members and coordinate workloads to ensure quality, consistency, and timely delivery.

Campaign & Marketing Management:

• Lead the planning and execution of integrated retail campaigns across relevant communication channels.
• Oversee in-store communication, including signage, promotional materials, point-of-sale displays, and branding.
• Manage communication plans for store openings, relocations, renovations, and the launch of new retail concepts or services.
• Oversee retail content across social media, websites, customer messaging, and other digital channels in coordination with the relevant teams.
• Plan and supervise in-store activations, events, sponsorship activities, and customer engagement initiatives.
• Coordinate campaign briefs, photoshoots, video production, and creative development.
• Conduct regular store visits to assess communication execution, identify gaps, and recommend improvements.

Market Research & Performance Measurement:

• Monitor market trends, customer insights, and competitor activities to identify opportunities for retail communication.
• Evaluate campaign and promotional performance using relevant sales, footfall, engagement, and customer response data.
• Prepare performance reports and recommend improvements to future activities.
• Manage the retail marketing and advertising budget, monitor spending, and prepare monthly advertising and promotion (A&P) reports.

Qualifications

• 8+ years of Experience in Brand Communication, Marketing, or Public Relations roles, with a proven track record in managing Brand Communication Strategies.
• Bachelor's Degree in Marketing or any related field.

Additional Information