Cochlear’s mission is to help people hear and be heard. As the global leader in implantable hearing solutions, Cochlear is dedicated to helping people with moderate to profound hearing loss experience a world full of sound. We aim to transform the way people understand and treat hearing loss and innovate to connect people with future technologies. Our employees tell us that the number one reason they enjoy working for Cochlear is the opportunity to make a difference to people’s lives. Learn and grow with us as we tackle the most complex challenges in helping more people to experience a lifetime of hearing.
Cochlear recherche un(e) Responsable Marketing « Professionnels de l’audition » – (H/F) pour son site de Toulouse.
📍 Localisation : Toulouse | CDI | Déplacements: ~30%
Rejoignez Cochlear, leader mondial des solutions auditives implantables, et contribuez à transformer la vie de milliers de personnes en France.
Votre mission
Rattaché(e) au Directeur Marketing France, vous serez au cœur de notre stratégie de croissance en développant et déployant des campagnes marketing innovantes pour sensibiliser les professionnels de santé (ORL, audioprothésistes… ) aux implants auditifs (implants cochléaires, implants à conduction osseuse…).
Votre objectif : faciliter l’accès des patients adultes et seniors à une solution auditive adaptée grâce à une meilleure orientation vers les centres d’implantation.
Vos responsabilités clés
Concevoir et piloter des campagnes marketing multicanales ciblées pour accroître les recommandations des professionnels de santé vers les implants auditifs.
Mener des études et analyses de marché pour bien comprendre les enjeux, leviers et spécificités des pratiques de chaque professionnel afin de développer des messages pertinents auprès de chaque cible.
Exploiter les insights marché pour développer une segmentation client pertinente et adapter les stratégies en conséquence.
Suivre en continu l’avancement des campagnes (ressources utilisées, jalons atteints, etc.) et fournir les rapports/progressions ainsi que les optimisations nécessaires.
Déployer des initiatives terrain en partenariat avec les équipes commerciales et des partenaires externes. Encadrer, motiver et superviser les actions de notre force terrain.
Développer des programmes de formation pour les équipes des principales chaînes d’audioprothésistes afin d’améliorer leurs connaissances sur les implants auditifs et leur implication dans le parcours patient.
Organiser des événements de sensibilisation (congrès, symposiums, formations) pour les professionnels de santé. Coordonner les aspects logistiques, gérer les invités/intervenants (KOLs, bénéficiaires…), et garantir la conformité avec la législation française.
Profil recherché
Formation : Master en Marketing/Business ou équivalent.
Expérience : 5 ans minimum en marketing/campagnes dans le secteur Life Science (OTC, pharma, dispositifs médicaux) ou retail.
Idéalement : connaissance du marché des aides auditives/audiologie.
Compétences clés :
Gestion de projets complexes
Outils CRM (Salesforce), marketing automation (Marketo)
Excellentes aptitudes relationnelles et organisationnelles
Langues : Anglais courant (écrit et oral).
👉 Prêt(e) à relever le défi ? Postulez dès maintenant et participez à notre mission : donner le pouvoir de l’audition à ceux qui en ont besoin.
If you feel that you have the skills and experience to be successful in this role and take on new challenges to build your career with Cochlear, please start your application by clicking the apply button below.
#CochlearCareers
How we recognise your contribution
At Cochlear we value and welcome the unique contributions, perspectives, experiences, and backgrounds of our employees and aim to build a culture that celebrates and leverages these differences, creating a sense of belonging and enabling our people to realise their full potential. Through our internal programs and employee benefits, we aim to create an environment where our people will feel value and supported. Whether your focus is on continuous learning, professional development or simply finding an environment which enables you to thrive whilst balancing family or personal life commitments, then we have several programs in place to support you.
For more information about Life at Cochlear, visit www.cochlearcareers.com
Hear now. And always
As the global leader in implantable hearing solutions, at Cochlear (ASX: COH) we are committed to our mission to help people hear and be heard. Our story started more than four decades ago when Professor Graeme Clark pioneered the world's first multi-channel cochlear implant and created an entirely new treatment for hearing loss.
Since our formation in 1981, we continue Professor Clark’s work to help people with moderate to profound hearing loss experience a life full of hearing.
We have provided more than 650,000 implantable devices. Each recipient helps form a global community of millions, through families, friends, colleagues, teachers and more. And they’re not just connected to their own community — each shares a link with each other and to Professor Clark’s childhood desire to help people hear.
We aim to give people the best lifelong hearing experience and access to innovative future technologies. We understand the privilege of connecting people to a life lived with hearing. And we listen, respond and move with the times – to continue to bring hearing within reach of all those who need it.
That's how we live our mission every day. Our global workforce of more than 4,000 people shares a collective determination to give more people the opportunity to enjoy a life of hearing.
Cochlear’s global headquarters are on the campus of Macquarie University in Sydney, Australia with regional headquarters in Asia Pacific, Europe and the Americas. Through our offices in over 180 countries we help people of all ages to hear.
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