DESIGNATION:
Research Manager/Senior Research Manager in B2B & Industrial research practice
Location: Gurugram
ROLE MISSION STATEMENT:
To empower evidence-based decision-making of clients by leading the design and execution of primary research studies – resulting in measurable improvements for clients.
BRAND AND KANTAR STATEMENT:
At Kantar IMRB, we provide innovative solutions to all kinds of marketing challenges. Working with big brands in South Asia, North Africa and the Middle East, our research, local knowledge and international databases mean that we know the region’s consumers better than anybody else. Join us in India, Pakistan, Bangladesh or Sri Lanka and you’ll be part of 30,000 colleagues and 12 world leading research, data and insight brands at Kantar. At the heart of WPP, our unique consumer insight inspires clients to flourish in an extraordinary world.
ABOUT THE UNIT:
Kantar’s Business-to-Business (B2B) practice provides a clear vision of growth opportunities to its clients – by combining best practice approaches and powerful new technologies to get actionable insights. With its repository of knowledge and understanding gained through studying diverse sectors for several decades and time-tested approaches, Kantar’s B2B practice is tailored to the unique challenges and opportunities faced by its clients.
KEY OUTCOMES STATEMENT:
Manage data collection processes, ensuring accuracy, quality, and ethical compliance.
Must have good skills in MS excel
Hands on with:
Data quality checks such as identifying inconsistent answers, and incomplete responses, implementing data validation rules etc.
Statistical methods to identify outliers and unusual patterns in the data.
Survey link (programmed survey) test
Hands-on with identification and resolution of programming bugs by testing the internal logic of the form (e.g., the skip patterns, constraints, etc.)
Running internal pilots
Field interviews
Conducting unstructured business / qualitative interviews
Training moderators
Ability to direct the analysis team, knowledge of key quantitative techniques. Deliver high-quality, evidence-based and actionable insights through the design and execution of primary research studies that directly inform product, go to market and brand strategy
Experience
2-4 years of primary research experience and capability to work on both qualitative and quantitative projects.
Should have managed client relationships.
Ability to manage multiple projects and meet deadlines.
Analyze qualitative and quantitative data and then turn into an insightful report.
Research Design & Planning
Define research objectives and questions.
Choose appropriate methodologies (qualitative or quantitative).
Develop research instruments (e.g., questionnaires, discussion guides)
Apply statistical techniques and sampling methodologies.
Stakeholder Collaboration
Work with client teams to align research with business goals.
Communicate and present findings clearly to both technical and non-technical audiences.
Should work as part of a team and ensure timely project execution of projects. A quick learner and should have an interest in keeping himself/ herself abreast of latest developments.
Location
Mumbai, The ORB BuildingIndia
Kantar Rewards Statement
At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.
We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us.
We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and well being is taken into consideration.
We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.
Kantar is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar’s 30,000 people help the world’s leading organisations succeed and grow.
Kantar is the world’s leading AI-native marketing data and analytics business and an indispensable brand partner to the world’s top companies. We combine the most meaningful attitudinal and behavioural data with deep expertise and advanced analytics to uncover how people think and act. We help clients understand what has happened and why, and how to shape the marketing strategies that shape their future.
