Analyst, Line & Price (NIQ BASES)
About NIQ BASES
As a division of NIQ, BASES is a market leader in consulting for marketers of new products. Major manufacturers rely on us to evaluate their new product ideas, accurately predict sales and increase the brand’s potential by helping marketers make decisions at critical stages of the new product development process. We conduct studies on over 10,000 new product ideas per year. We offer a highly stimulating, challenging, yet casual work atmosphere.
Position Description
As an Analyst, Line & Price, you will help develop the Nielsen Innovation Practice business by executing marketing research studies for our clients. You will be responsible for compiling, analyzing and interpreting marketing research data, writing client reports and constructing client presentations with a high degree of independence. You will generate highly polished analyses, summarizing conclusions and recommendations in a precise, client friendly manner. You will support the Line & Price team in driving revenue by delivering excellent project work that will result in repeat business with our clients.
While we seek candidates with proven analytical skills, we provide extensive training to give our Analysts the subject matter expertise to function effectively in our business. This includes training regarding choice-based research methods, designing and analyzing market research, and delivering high impact consultative presentations to our clients.
Qualifications & Success Factors
NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/
NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.
For more information, visit NIQ.com
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At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion
NielsenIQ (NIQ) is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together the two industry leaders with unparalleled global reach. Today NIQ has operations in 95+ countries representing 97% of the world’s GDP. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™.
