• 
  Support the IT team in migrating a legacy Marketing Portal to Salesforce Marketing Cloud (SFMC).
• 
  Work closely with project leadership and technical teams to analyze current and future marketing technology capabilities, audience segmentation strategies, and campaign performance data.
• 
  Conduct
  current-state discovery of the legacy platform
  , including:
  • 
    Campaigns
  • 
    Audience segments
  • 
    Email templates
  • 
    Automation workflows
  • 
    Reporting artifacts
  • 
    Integration points
• 
  Maintain organized documentation repositories accessible to project stakeholders.
• 
  Support data mapping between legacy systems and SFMC components (e.g., Data Extensions, Subscriber Lists, Journey Builder, Email Studio).
• 
  Analyze
  historical campaign performance
  and help define baseline metrics such as:
  • 
    Open rate
  • 
    Click-through rate (CTR)
  • 
    Conversion rate (CVR)
  • 
    Cost-per-click (CPC)
  • 
    Return on ad spend (ROAS)
• 
  Assist with project tracking, including milestones, risks, dependencies, and action items.
• 
  Prepare status reports, presentations, and meeting documentation for stakeholders.
• 
  Support
  User Acceptance Testing (UAT)
  , including:
  • 
    Test script development
  • 
    Issue tracking and triage
  • 
    Coordination with development teams
• 
  Assist with
  change management and user readiness
  :
  • 
    Training materials
  • 
    Documentation
  • 
    Stakeholder communications
• 
  Gather insights from end users to identify workflow gaps and improvement opportunities.
• 
  Maintain awareness of data privacy, security, and compliance considerations related to customer data.
• 
  Follow established project management and change control processes.

Requirements

Minimum Qualifications

• 
  At least two (2) years of professional experience (internships may count if relevant and hands-on).
• 
  Familiarity with
  Salesforce Marketing Cloud (SFMC) or similar platforms (e.g., HubSpot, Marketo, Mailchimp).
• 
  Exposure to SFMC through learning, certification preparation, coursework, or hands-on use.
• 
  Experience with
  d
  igital marketing tools
  such as:
  • 
    Google Ads
  • 
    Meta Ads Manager
  • 
    Email marketing platforms
• 
  Experience with
  web analytics tools
  such as:
  • 
    Google Analytics (GA4)
  • 
    Google Search Console
• 
  Ability to analyze
  marketing performance metrics
  (CTR, CVR, CPC, ROAS, ROI).
• 
  Experience with A/B testing for campaigns or landing pages.
• 
  Basic understanding of SDLC and Agile methodologies.
• 
  Strong written and verbal communication skills.
• 
  Ability to collaborate across technical and business teams.
• 
  Strong organizational skills and attention to detail.

Preferred Qualifications

• 
  2+ years of hands-on experience with SFMC or similar platforms.
• 
  Experience supporting system migrations or platform transitions.
• 
  Experience with
  SEO tools
  (e.g., SEMrush).
• 
  Familiarity with
  social media management tools
  (e.g., Hootsuite).
• 
  Experience with
  CRM systems
  (e.g., Salesforce, HubSpot).
• 
  Experience managing paid media campaigns.
• 
  Proficiency with
  data visualization tools
  (Tableau, Power BI).
• 
  Advanced Excel skills (pivot tables, lookups).
• 
  Basic SQL knowledge.
• 
  Exposure to Python, R, or statistical tools.
• 
  Experience with conversion rate optimization (CRO).
• 
  Familiarity with CMS or e-commerce platforms.
• 
  Experience creating presentations and stakeholder materials.
• 
  Knowledge of email compliance standards and accessibility best practices.
• 
  Experience with collaboration tools (Jira, Confluence, Teams, SharePoint).