Job Description

Dealership:

L0021 LAD Advertising

Reputation and Brand Specialist
Location: Remote (CST/ EST preferred)

Compensation: The full range for this position is $16.85-31.25/hr; our target is $24.00/hr The anticipated starting pay is determined by factors such as skills, experience, and organizational considerations. Final compensation will be established through the interview process in accordance with applicable pay equity and transparency laws.

Lithia & Driveway (LAD) is one of the largest global automotive retailers providing a wide array of products and services throughout the ownership lifecycle with a vision to modernize personal transportation solutions wherever, whenever, and however consumers desire. With a mission of "Growth Powered by People," we are propelled by our colleagues and preferred by our customers, making Lithia & Driveway the leading automotive retailer in each of our markets. Our success is fueled by four core values: earning customers for life, improving constantly, taking personal ownership, and having fun. Our entrepreneurial, high-performance culture sets us apart, and our philosophy is straightforward: assemble a team of passionate individuals and cultivate an environment that empowers colleagues to excel. We’d love to have you join us on our journey!

As a Reputation and Brand Specialist, you will play a critical role in enhancing and maintaining the dealership's reputation. You will manage online reviews, craft engaging social media content, and serve as a key point of contact for dealership clients. Reporting directly to the Online Reputation and Brand Manager, you'll collaborate with internal and external teams to address opportunities, mitigate challenges, and promote a positive brand identity across multiple platforms.

What You’ll Do 

Reputation Management:

• Respond promptly to online reviews and messages across review sites and social platforms.

• Escalate significant negative reviews to appropriate teams for resolution.

• Identify themes in customer feedback and counsel clients on improvements.

Social Media Management:

• Create and manage monthly content calendars for dealership social media profiles.

• Post engaging, organic content while ensuring posts are timely and align with the brand voice.

• Oversee the design of social media profiles, including Facebook covers, profile pictures, and Twitter profiles.

• Engage with the social community by engaging and responding to content.

Client Engagement:

• Communicate with dealership clients weekly to provide updates on activities and strategies.

• Prepare and distribute monthly reports summarizing performance metrics and insights.

• Act as a trusted advisor, anticipating client needs and delivering solutions efficiently.

Content Development:

• Collaborate with internal creative teams to design and publish visually appealing graphics.

• Research and share relevant content from local events and organizations to foster community connections.

Trend Analysis & Public Relations:

• Monitor social media trends and identify opportunities for visibility.

• Seek opportunities for public relations initiatives, such as highlighting awards or charitable activities.​

What You’ll Bring: 

• Strong attention to detail and sense of urgency.

• Excellent active listening and critical thinking skills.

• Effective time management and ability to prioritize tasks.

• Bachelor’s degree preferred.

• Enjoys working in cross-functional teams and thrives in a collaborative environment.

• Familiarity with social media tools and reputation management platforms is a plus.

We offer best in class industry benefits:

• Competitive pay

• Medical, Dental and Vision Plans

• Paid Holidays & PTO

• Short and Long-Term Disability

• Paid Life Insurance

• 401(k) Retirement Plan

• Employee Stock Purchase Plan

• Lithia Learning Center

• Vehicle Purchase Discounts

• Wellness Programs

High School graduate or equivalent, 18 years or older required. We are a drug free workplace. We are committed to equal employment opportunity (regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status). We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.