Job Description

Beard Equipment Company is an authorized John Deere dealer committed to creating success for our customers, employees, and communities. Our mission is to build lasting relationships through quality products and reliable service. We live by four core values: Be Dependable, Be Valuable, Be Thoughtful, and Make a Difference.

Position Summary

The Rental Equipment Sales Representative is responsible for developing and growing rental business throughout the Florida Panhandle by building strong customer relationships, identifying equipment needs, and providing rental solutions that help customers get the job done. This position spends significant time in the field visiting customers and job sites, developing new business, and serving as a trusted equipment resource.

Key Responsibilities

• Prospect for new customers and develop rental business within the assigned territory.
• Maintain and grow relationships with existing customers.
• Make regular customer and job site visits to identify current and upcoming equipment needs.
• Recommend appropriate rental equipment based on the customer's application and job requirements.
• Prepare rental quotes and coordinate equipment availability, delivery, and pickup.
• Follow up on leads, quotes, active rentals, and upcoming opportunities.
• Maintain an active sales pipeline and work toward established sales and market-share goals.
• Monitor construction activity and identify new projects and rental opportunities throughout the territory.
• Maintain knowledge of customer fleets, job schedules, and upcoming equipment needs.
• Maintain working knowledge of construction and industrial equipment, including excavators, dozers, loaders, compact equipment, attachments, and related product lines.
• Stay informed about competing equipment, rental rates, and market activity.
• Document customer calls, opportunities, quotes, and follow-up activity in the company's CRM/account-management system.
• Coordinate with Rental, Sales, Service, Parts, and other departments to provide customers with responsive support.
• Follow up throughout and after the rental to ensure customer satisfaction and help develop long-term customer relationships.
• Represent Beard Equipment professionally at customer locations, job sites, and industry events.

Qualifications

• Bachelor's degree preferred.
• Previous outside sales, rental equipment, construction equipment, industrial equipment, or related experience preferred.
• Strong interpersonal, communication, and relationship-building skills.
• Self-motivated with the ability to independently manage a sales territory and customer base.
• Strong prospecting, follow-up, negotiation, and organizational skills.
• Ability to understand customer applications and recommend appropriate equipment solutions.
• Basic computer skills and ability to use CRM/account-management systems.
• Valid driver's license required with an acceptable driving record.
• Ability to travel regularly throughout the assigned Florida Panhandle territory and visit customer job sites.
• Ability to work outdoors and around construction and heavy equipment environments.

Why Join Beard?

• Competitive compensation and benefits
• Sales training and career advancement opportunities
• Industry-leading John Deere equipment and a broad range of rental solutions
• Opportunity to build and grow a customer base in an established market
• A company culture built on teamwork, integrity, customer relationships, and service excellence

Build your future with Beard Equipment and help our customers keep their jobs moving with the right equipment, when and where they need it.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Beard Equipment Company was founded in 1970 by William B. Beard Sr. as a John Deere Construction and Forestry dealer. The first dealership was located in Pensacola, Florida. Operations grew to include Panama City in 1972, Mobile, Alabama in 1982, Freeport in 2004, Jacksonville, Lake City and Palatka in 2011, Tallahassee and Perry in 2014, and Ocala in 2015. Mr. Beard believed in taking care of customers and having agreements based on handshakes. He felt that the two most important company assets are the relationship with our customers and having high quality employees. The company continues to operate with these values at the core of our philosophy. Three generations of the Beard family have operated the business over the last 40 years and the family approach to customers and employees is a key ingredient to our success. Today more than 300 hard working employees serve customers across all of our equipment divisions. They are all linked by one common goal: Focusing on our customer and their equipment needs.