HireLatam is a premier recruitment agency that places top Latin American talent in independent contractor roles in US companies. With a proven track record and a commitment to excellence, we're your trusted partner in the pursuit of career success. Our extensive network, personalized approach, and supportive guidance ensure that you're in the best hands to find your next job opportunity.
Location: Remote from Latin America
Position Type: Full-time
Salary $2,000 - 3,000 USD/month depending on experience paid via direct deposit
Schedule: Monday to Friday, business hours in Puerto Rico time (UTC-4)
Our Client
Our client is a rapidly growing direct-to-consumer beauty brand specializing in LED light therapy devices. The brand sits at the intersection of beauty, wellness, and pop culture, combining innovative skincare technology with visually driven storytelling that resonates with modern consumers. With a strong foundation built through paid advertising, the company is now focused on maximizing customer lifetime value and expanding new revenue channels. Key growth priorities include strengthening retention marketing, building TikTok Shop as a meaningful sales channel, and connecting social engagement with email-driven revenue. This role offers the opportunity to shape retention and social commerce strategy during a critical phase of growth. Our client is seeking a Retention & Social Commerce Specialist to lead the development and execution of retention marketing initiatives across email, SMS, and social commerce channels. This role will focus on bringing email marketing fully in-house, optimizing lifecycle campaigns in Klaviyo, building TikTok Shop into a scalable revenue channel, and implementing systems that convert social engagement into email subscribers and customers. The ideal candidate has strong experience in D2C growth marketing, with a hands-on background in email marketing, influencer/creator partnerships, and social commerce platforms. This role requires a data-driven mindset, cross-functional collaboration, and the ability to build scalable systems that drive measurable revenue growth.
Manage and optimize Klaviyo email flows and lifecycle campaigns
Transition email marketing from agency support to fully in-house operations
Plan and execute weekly email campaigns aligned with promotional calendars and product launches
Conduct A/B testing on subject lines, content, send times, and CTAs to improve performance
Manage email list segmentation, deliverability, and hygiene
Track and report on key metrics such as revenue attribution, open rates, click-through rates, and conversions
Collaborate with the ecommerce team to align retention strategy with broader growth initiatives
Manage and optimize the TikTok Shop storefront and product listings
Monitor performance and implement conversion optimizations
Recruit and onboard creators and affiliates for TikTok Shop partnerships
Manage creator relationships and ensure consistent delivery of content and Spark Codes
Track affiliate performance and optimize incentive structures
Maintain a database of creators, performance metrics, and partnership status
Implement and optimize ManyChat automations on Instagram and TikTok
Develop social media campaigns designed to capture email subscribers
Launch and test lead magnets such as giveaways, comment-to-DM flows, and contests
Track conversion from social engagement → email subscriber → customer
Collaborate with creative and operations teams to improve Instagram and TikTok posting strategy
Identify high-performing content themes and engagement tactics
Support light design or editing work using brand templates when needed
Track the impact of organic social content on brand awareness and website traffic
Work closely with marketing, creative, and operations teams to align messaging across channels
Share insights from organic and creator content with the paid advertising team
Translate successful paid ad messaging into retention and email campaigns
Ensure cohesive brand storytelling across email, social media, and paid marketing channels
3+ years of experience in retention, growth, or email marketing for D2C brands
Strong hands-on experience with Klaviyo (flows, segmentation, testing, reporting)
Proven track record of improving email engagement and revenue performance
Experience managing creator partnerships, influencer programs, or affiliate marketing
Strong understanding of TikTok Shop and social commerce ecosystems
Experience using ManyChat or similar automation platforms
Familiarity with Spark Codes and whitelisting partnerships for paid ads
Strong copywriting skills and experience using AI tools for marketing workflows
Data-driven mindset with the ability to analyze performance and optimize campaigns
Experience working with beauty, wellness, or lifestyle brands
Experience launching or scaling TikTok Shop from early stages
Basic design or content editing skills (Canva, Figma, video editing)
Previous experience transitioning marketing functions from agency to in-house
Self-directed and comfortable working with minimal oversight
Strong organizational and project management skills
ROI-focused with a strong understanding of revenue impact
Adaptable and comfortable collaborating across teams
Detail-oriented with high standards for quality
Benefits:
Application Disclaimer: Please Read Before Proceeding
To ensure a fair and efficient hiring process, all applications must meet the mandatory requirements listed in the job description.
Voice/Video Recording is REQUIRED
Your application CANNOT be considered without a voice or video recording. It must be at least 30 seconds long and in English Submissions in any other language or missing a recording will be automatically disqualified
Mandatory Knockout Questions
Each application includes knockout questions designed to verify minimum qualifications required by the client. If you answer "NO" to any of these, you will be immediately disqualified from the hiring process for not having the experience requested for the role. Please note that the citizenship question is also a knockout if you answer "YES" as we are only able to hire Latin American talent based in Latin America.
Apply Wisely
To maintain fairness, please apply to no more than three jobs and only if you fully meet the listed qualifications Applying to roles you don’t qualify for will not improve your chances and may affect future applications.
Check Your SPAM Folder
All important updates will be sent via email, so be sure to check your inbox and spam/junk folders to avoid missing any communication.
We appreciate your interest and look forward to reviewing your application!
HireLATAM connects U.S. businesses with top-tier remote talent from Latin America. We specialize in finding skilled professionals across various industries, including software development, customer service, digital marketing, and more. Our mission is to bridge the gap between high-quality Latin American talent and U.S. companies seeking cost-effective, dedicated, and culturally aligned team members.
Whether you're looking to scale your team or need specialized expertise, HireLATAM streamlines the hiring process, ensuring you find the right fit quickly and efficiently. We handle the recruitment, so you can focus on growing your business.
Explore how nearshoring with HireLATAM can enhance your team's productivity and give your business a competitive edge.
