Job Description

HireLatam is a premier recruitment agency that places top Latin American talent in independent contractor roles in US companies. With a proven track record and a commitment to excellence, we're your trusted partner in the pursuit of career success. Our extensive network, personalized approach, and supportive guidance ensure that you're in the best hands to find your next job opportunity.

Job Title: Remote Part-Time Growth Marketing Manager - 100% Work From Home

Location: Remote from Latin America

Position Type: Part-time

Salary: $1,500 USD/month (Part-time, ~20 hours per week)

Schedule: Approximately 20 hours per week, Monday – Friday, 10:00 AM – 2:00 PM US Eastern Time / ET

Our Client

Our Client is a specialized B2B sales development company that builds sales pipelines for technology and service enterprises through high-touch outbound execution. Combining expert sales professionals, data-driven targeting, and modern sales technology, our client connects businesses with key decision-makers to start real commercial conversations. Operating with a lean, highly execution-oriented culture, our client provides an entrepreneurial environment where direct marketing initiatives directly generate qualified pipeline and accelerate market discovery.

The Role

Our Client is seeking a hands-on, multi-disciplinary Remote Growth Marketing Manager to take complete ownership of marketing execution and demand generation. Working directly alongside the company founder, this professional will bridge marketing strategy and tactical execution—writing high-converting website copy, publishing high-intent SEO content, optimizing AI search discovery, developing B2B outbound email sequences, and testing paid acquisition channels to generate qualified pipeline.

Key Responsibilities

Website Copywriting & Conversion Rate Optimization

• Owns and continuously enhances website copy, landing pages, and messaging across digital properties.
• Translates core service offerings, customer success stories, and positioning ideas into clear, persuasive web pages.
• Optimizes call-to-action paths and conversion funnels to increase visitor-to-lead conversion rates.
• Maintains a consistent brand voice and clear value proposition across all marketing assets.

Content Strategy, Traditional SEO & AI-Search Discovery

• Develops a practical, lead-focused content program addressing high-intent buyer pain points.
• Conducts keyword and competitor research to identify search opportunities across traditional search engines and AI/LLM discovery engines.
• Repurposes sales call insights, customer feedback, and internal expertise into long-form articles, landing pages, and lead magnets.
• Audits, refreshes, and optimizes existing content assets to maintain search relevance and lead flow.

Outbound Email Campaigns & Paid Channel Experiments

• Conceptualizes, drafts, and launches targeted cold email campaigns and segment-specific messaging cadences.
• Partners with internal data teams to align prospect lists, testing subject lines, positioning angles, and offer structures.
• Designs and evaluates small-scale B2B paid growth experiments (e.g., Google Search, LinkedIn Ads, retargeting, and event promotions).
• Tracks key pipeline metrics, conversion performance, and qualified opportunity generation using CRM and web analytics tools.

Qualifications, Skills, and Key Competencies

Required Qualifications

• B2B Marketing & Copywriting Expertise: Proven track record in B2B growth marketing, demand generation, or content marketing within technology, SaaS, or professional services sectors.
• Exceptional English Copywriting: Native-level written and spoken English proficiency with a strong ability to produce persuasive, high-converting copy without fluff.
• SEO & Modern Discovery: Solid experience executing search engine optimization strategies, keyword research, and an understanding of emerging AI search / LLM discovery trends.
• B2B Outbound Familiarity: Practical understanding of modern cold email strategies, B2B lead generation mechanics, and campaign performance evaluation.
• Analytical & Autonomous Execution: Comfort operating independently without a large marketing department, prioritizing qualified pipeline over vanity metrics (impressions/likes).
• AI Tool Integration: Comfort using modern AI tools to accelerate research, drafting, data analysis, and marketing workflows.
• Schedule Alignment: Ability to work part-time (~20 hours/week) during fixed US Eastern Time hours (Monday – Friday, 10:00 AM – 2:00 PM ET).
• Remote Workspace Infrastructure: Quiet dedicated workspace, modern computer setup, and high-speed reliable internet connection.

Preferred Qualifications

• Hands-on experience with marketing platforms such as HubSpot, WordPress, Google Analytics / Search Console, Apollo, Google Ads, or LinkedIn Ads.
• Experience collaborating directly with company founders or executive leadership in fast-paced startup settings.

Benefits & Structure

• Competitive Part-Time Compensation: $1,500 USD/month for approximately 20 hours per week.
• Direct Strategic Access: High-visibility position collaborating directly with the founder with significant strategic influence.
• 100% Remote Flexibility: Work from home anywhere in Latin America with consistent daily business hours.
• Ownership & Creative Freedom: High autonomy to experiment, execute, and build a growth engine focused on revenue impact.

Application Disclaimer: Please Read Before Proceeding

To ensure a fair and efficient hiring process, all applications must meet the mandatory requirements listed in the job description.

Video Recording is REQUIRED

Your application CANNOT be considered without a voice or video recording. It must be at least 30 seconds long and in English. Submissions in any other language or missing a recording will be automatically disqualified.

Mandatory Knockout Questions

Each application includes knockout questions designed to verify minimum qualifications required by the client. If you answer "NO" to any of these, you will be immediately disqualified from the hiring process for not having the experience requested for the role. Please note that the citizenship question is also a knockout if you answer "YES" as we are only able to hire Latin American talent based in Latin America.

Apply Wisely

To maintain fairness, please apply to no more than three jobs and only if you fully meet the listed qualifications. Applying to roles you don’t qualify for will not improve your chances and may affect future applications.

Check Your SPAM Folder

All important updates will be sent via email, so be sure to check your inbox and spam/junk folders to avoid missing any communication.

We appreciate your interest and look forward to reviewing your application!